Bachelor Specializations

The Bachelor of Business Administration with a specialization in Tourism Management* covers general business administration and managerial knowledge including human resources, marketing, finance, business informatics, economics and financial management, law and communication, and hospitality management, as well as courses specifically focused on tourism management.

The strong focus on innovative information communication technology and sustainable management strategies is unique for undergraduate university degrees in Central Europe. The values based educational concept with individual mentoring sharpens the students’ critical thinking capacities and enables them to systematically assess the working activities of a manager. Courses on current industry trends industry keep students on top of recent developments. A compulsory internship of 900 hours (approximately 4-6 months) during the BBA program enables students to gain first-hand practical experience in a national or international company.

Click here for an overview of all our bachelor programs.

Courses included in this specialization

Tourism and Hospitality Business Analysis

Tourism Policy and Planning

Destination Management

Tourism Information Technology

Tourism Product & Experience Design 

Tourism Demand Analysis & Forecasting

Tourism Capstone Project

*title of degree on Diploma: Bachelor of Business Administration in Tourism and Hospitality Management