Andreas Zins

Short Bio
Andreas H. Zins holds the position of a Full Professor of Tourism Management. Dr. Zins lectures entrepreneurship, marketing, tourism marketing, modelling of consumer and travel behaviour. His research interests are: consumer behavior, marketing research, social impacts, computer assisted and web-based interviewing, theme parks and related leisure attractions. Books on strategic management for tourism organisations (1993), tourism expenditures (1996, 1999), all-inclusive tourism products (2001) and on an integrated framework for evaluating customer presence services (2002) appeared in German language. He contributed 27 book chapters and is responsible for more than 180 publications in total. Articles on behavioural and psychographic issues of tourism are published in the Journal of Marketing Management, Journal of Business Research, Journal of Travel Research, Tourism Analysis, Journal of Travel and Tourism Marketing, International Journal of Services Industry Management, and the Journal of Information Technology and Tourism. Currently he is editor-in-chief of the International Journal of Culture, Tourism and Hospitality Research.
Research Interests
Courses taught and contributions to courses at MODUL University Vienna
PhD program
- Online Data Collection
- Advances in Consumer Behavior Theory
MBA program
- Competitive Analysis and Strategy
- Identifying Market Segments in Tourism
- Consumer Behavior and Psychology in Tourism and Leisure II
Master program
- Tourism Business Project
- Competitive Analysis and Strategy
Bachelor program
- Business Administration - Introduction into Business
- Market Simulation Game
- Benchmarking and Balanced Scorecard
- Entrepreneurship
- Marketing Research and Consumer Behavior
- Marketing Research and Empirical Project
Further Information
Andreas Zins in the WU Research Documentation Database of WU
Awards
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1990 : Rudolf Sallinger-Dissertation-Award (Österreichischer Wirtschaftsbund)
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1999 : EMAC 1999 Best Paper-Award (European Marketing Academy)
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2000 : Senator Wilhelm-Wilfling-Award (Senator Wilhelm Wilfling Stiftung)
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2001 : JTTM - Martin Oppermann Memorial Award (Journal of Travel & Tourism Marketing)
Projects
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Sabine Sedlacek, Andreas Zins, Dagmar Lund-DurlacherLandscape of the Year – European Network for Competitive and Sustainable Tourism
Organisations: MODUL University Vienna, Department of Tourism and Service Management
Author: Sabine Sedlacek, Andreas Zins, Dagmar Lund-Durlacher
Date: 01.01.2010 - 31.12.2011
Managed By: MODUL University Vienna
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Sabine Sedlacek, Andreas Zins, Verena Radinger-PeerEvaluierung der Initiativen im Bereich Kulinarik im Rahmen des Programms LE 07-13
Organisations: MODUL University Vienna, Department of Tourism and Service Management
Author: Sabine Sedlacek, Andreas Zins, Verena Radinger-Peer
Date: 01.04.2014 - 31.01.2015
Managed By: MODUL University Vienna
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Sabine Sedlacek, Andreas ZinsImpulse zu Sicherung und Ausbau von Ganzjahresangeboten in Gastronomie und Beherbergung im Nordburgenland
Das vorliegende Projekt verfolgt das übergeordnete Ziel die Nachfolge im Tourismus zu unterstützen, indem unter den Beherbergern und Gastronomen das Bewusstsein für diese Problematik geschaffen und die Motivation von potentiellen Neugründern geweckt wird.
Organisations: MODUL University Vienna, Department of Tourism and Service Management
Author: Sabine Sedlacek, Andreas Zins
Date: 01.07.2016 - 01.07.2018
Managed By: MODUL University Vienna
Research Output
- All
- Books
- Articles
- Chapters
- Title A-Z
- Title Z-A
- Newest Publication
- Oldest Publication
- Newest Modification
- Oldest Modification
- 2016
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"Austria tourism"2016
Author(s): Andreas Zins
Publication date: 7. 2016
Place of Publication Volume: New York
Publisher: Springer
Host publication editor(s): J. Jafari, H. Xiao
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Shasha Lin, Andreas Zins"Intended destination image positioning at the sub-provincial administration level in China"2016 in: Asia Pacific Journal of Tourism Research. Volume: 21. Issue number: 11 Pages: 1241-1257
Tourism development is officially recognized by the Chinese central government as one of the strategic pillars of the country's economy. Hence, regional authorities are responsible for developing positioning strategies for their tourism destinations. This study investigates the following: (1) the variety of planned image positions among sub-provincial prefectures in China; (2) the commonalities of these image propositions across China and (3) the differences within and across the regions and provinces. This research is based on a representative sample of tourism development plans of 77 prefectural administrations. The texts (in Chinese language) were content analyzed and condensed in two steps into semantically similar terms and concepts. The results show that image-positioning objectives are generally lean in the planning documents lacking sophistication and creativity. The variety of used image terms tempts to believe in quite different positioning goals. Yet, from a compound perspective, this does not yield very distinct overall image positions.
Author(s): Shasha Lin, Andreas Zins
Publication date: 5. 2. 2016
Volume: 21
Issue number: 11
Pages: 1241-1257
Electronic version(s), related files and links: http://dx.doi.org/10.1080/10941665.2016.1140662
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Andreas Zins, Shasha Lin"From intended to projected destination image elements: the case of prefectures in China"2016 in: International Journal of Culture, Tourism and Hospitality Research. Volume: 10. Issue number: 1 Pages: 38-52
Purpose
– Reviews of scientific publications in the area of tourism continuously find commonalities and repeatedly applied criteria in conceptualizing destination image. Much emphasis has been placed on investigating the image components (dimensions) and potential impacts as perceived by the consumer. Publications on the image formation and change, however, do not disclose many details on the process and impacts of change agents. Hence, this study aims to look into the initial stages of destination image planning and how these plans are implemented through projecting onto the official destination websites.
Design/methodology/approach
– The text-based content analysis builds on a random sample of one-third of the tourism development plans and the respective official tourism websites of sub-provincial prefectures in China. Terms (originally phrased in Chinese language only) were extracted that could be classified as image components considering the context where they appeared.
Findings
– Results exhibit a sparse application of varied and imaginative image elements in both the tourism development plans and the official websites. Deviations between intended and projected destinations are substantial. An overwhelming majority of prefectural destination management organizations (DMOs) appears to be distant from a professional implementation of an image positioning strategy.
Research limitations/implications
– Due to resource limitations, only a random sample of one-third of the 365 sub-provincial prefectures in China could have been screened. To draw a complete, though structurally most probably not very different, picture on the scope and variety of image elements, a complete investigation would be necessary. The projection of image items on the official websites represents a restricted view on possible image formation agents. For a more comprehensive understanding, other information channels (e.g. printed advertising material, travel catalogues and guide books) would complement the perspective on induced image agents.
Practical implications
– From a managerial perspective, it appears to be an easy job to position a destination along one or two main appeal characteristics, particularly when the majority of these are factual aspects of geography, landscape, history or culture. Whether such a positioning strategy materializes in view of an increasing competition among destinations is questionable. The condensed image profiles identified in this study can act as blueprints for developing more pronounced positioning profiles. The variation across groups of destination image profiles and the composition of prefectures for each group reflects the potential competitive pressure that prefectures may excel unless the DMO representatives decide to go for an adapted target position.
Originality/value
– This study is a rare attempt to analyse the intended/planned and projected image elements of a multitude of tourism destinations simultaneously. Such a comparison is usually done on a case-by-case basis only. Thus, the insights of this study go beyond the limits of an individual destination enabling structural comparisons across neighbouring and nation-wide regions.Author(s): Andreas Zins, Shasha Lin
Publication date: 1. 2016
Volume: 10
Issue number: 1
Pages: 38-52
- 2015
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"Why do tourists persist in visiting the same destination?"2015 in: Tourism Economics. Volume: 21. Issue number: 1 Pages: 205-221
Capturing and retaining tourists are the main driving forces behind tourism marketing research. Nevertheless, research on how to retain tourists and why they persist in repeating the same destination is not consensual. Following the early work of Ehrenberg and the recency–frequency–monetary value paradigm, this study applies a Poisson distribution model to estimate the past frequency of revisiting Portugal based on information collected from international repeat visitors surveyed at all airports of Portugal in 2012. Results from estimating the model show mixed effects for recency, country of origin and destination region. Recommendation behaviour could not be identified as an explanatory variable for past visitation frequency.
Author(s): A. Correia, Andreas Zins, F. Silva
Publication date: 2. 2015
Volume: 21
Issue number: 1
Pages: 205-221
Electronic version(s), related files and links: http://dx.doi.org/10.5367/te.2014.0443
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"Corporate social responsibility in the hospitality industry – risk or opportunity for a mid-sized hotel?"2015 Pages: 367-384
Author(s): A. Goll, S. Ochs, Andreas Zins
Publication date: 1. 2015
Pages: 367-384
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