Marion Garaus

Marion Garaus is Associate Professor at the Department of International Management. She holds a PhD in Management from the University of Vienna. Her doctoral thesis was honored with the Award of Excellence from the Austrian Government as one of the best dissertations of the year 2013. Marion further received the Certificate of Notification from the Dr. Maria Schaumayer-Foundation, a research grant from the University of Vienna, and a nomination for the EHI scientific award for her doctoral thesis. In 2018 Marion received the venia docendi from the University of Vienna for her habilitation entitled “Consumer processing limitations in consumption situations”.

Marion was visiting scholar at the Copenhagen Business School from August to December 2016. She serves as ad-hoc reviewer for several journals, including Journal of Business Research, Global Economic Review, Marketing ZFP – Journal of Research and Management, Production Planning & Control, Sustainability, Technological Forecasting and Social Change. At MODUL University Vienna, she acts as liaison officer for outgoing exchange students to the Virginia Polytechnic Institute and State University.

Research Interests: In her research, Marion concentrates on problems of high practical relevance as well as theories and methods that help solving these problems. Her research projects offer new knowledge on relevant marketing problems to scholars, practitioners, and students, particularly in the field of digitalization and its influence on consumers’ responses. Many research projects include collaborations with retailers and manufactures (e.g., Interspar, Umdasch Shopfitting Group, Camadeus GmbH). Marion’s major research field is consumer responses to digitalization (e.g., digital signage, electronic shelf labels, media multitasking, idea generation platforms). Other research topics include brand alliances, mental processes in consumer behavior (i.e. cognition and emotions) and service expectations. In her research projects, Marion rely on a broad spectrum of qualitative (critical incident technique, projective technique, word associations, sentence completion, expert interviews) and quantitative (descriptive face-to-face and online surveys; field, laboratory, and online experiments) research designs. Her research appears in academic journals, including the Journal of Business Research, Technological Forecasting and Social Change, Psychology & Marketing, Internet Research, and Journal of Consumer Behaviour. Additionally, Marion published a book on store design (Store design and visual merchandising: Creating store space that encourages buying) which is available in three different languages (English, German, and Portuguese).