Richard Hrankai
Short Bio
Richard Hrankai (Ph.D) is an Assistant Profeesor at the Department of Tourism and Service Management of Modul University Vienna. Before joining Modul University Vienna as a faculty member, Richard completed his doctoral studies at the School of Hotel and Tourism Management, The Hong Kong Polytechnic University, and earned his Master degree from Edinburgh Napier University in Scotland, as well his Master of Business Administration degree from the Hotel and Tourism Management Institute in Switzerland.
Richard's teaching expertise involves the delivery of several courses in the domain of hospitality management, resulting in positive evaluations by students. In particular, he is an expert in hotel facility management, with the focus on hotel asset management, involving the management of the lodging investments to meet the objectives of the ownership.
Courses taught at Modul University:
Master:
- Forecasting and Benchmarking for Hotel Development (0525)
Undergraduate:
- Hotel Asset Management (0813)
- Food & Beverage Management and Controlling (1301)
- Strategic Hotel Management (0816)
- Hotel Business Simulation (1204)
- Managing Hospitality Talent (0812)
- Hotel Business Development Strategies (0814)
Research Interests
Richard is a specialist in applying cognitive theories in decision-making contexts related to the consumption of tourism and hospitality services and experiences. His research utilizes state-of-the-practice experimental and data modelling techniques to analyse and predict choice behaviour. His latest research investigates the importance of intermodal pubic transport systems in driving tourist flows to peripheral attractions at urban destinations.
Research Output
- 2022
-
"Modeling tourist accessibility to peripheral attractions"2022 in: Annals of Tourism Research. Volume: 92.
Author(s): Lorenzo Masiero, Richard Hrankai
Publication date: 2022
Volume: 92
Electronic version(s), related files and links: http://dx.doi.org/10.1016/j.annals.2021.103343
-
"The role of intermodal transport on urban tourist mobility in peripheral areas of Hong Kong"2022 in: Research in Transportation Business & Management.
Public transport is used extensively in urban destinations, even though tourists are often unfamiliar with the
variety of local means of transport. This study focuses on the role of intermodal transport on tourist visitation to
peripheral attractions that are not directly connected to the metro system. A discrete choice experiment conducted
in Hong Kong allowed the analysis of i) tourist preferences toward transport services, ii) perceived level of
ease for intermodal transport, and iii) the influence of direct transport access on switching behaviour. The estimates
of a latent class choice model revealed two segments of tourists with different preferences toward
intermodal transport usage, price sensitivity and information provision. From a management perspective, the
investigation provides valuable information for attractions, destination marketing organizations, and transport
companies. In this regard, a what-if analysis is conducted to estimate the change in the probability of attraction
visitation associated with different policies. Furthermore, the analysis of the potential demand for direct
transport access indicated a significant increase in the intention to visit secondary tourist attractions. The results
allowed to derive implications that help to decongest tourism flows, thereby eventually leading to a more
competitive, sustainable and inclusive transportation network system for tourists and residents alike.Author(s): Lorenzo Masiero, Richard Hrankai, Judit Zoltan
Publication date: 2022
Electronic version(s), related files and links: http://dx.doi.org/https://doi.org/10.1016/j.rtbm.2022.100838
- 2021
-
"The Moderating Roles of Sensation Seeking and Worry among Nature-Based Adventure Tourists"2021 in: International Journal of Environmental Research and Public Health. Volume: 18.
Author(s): Kiattipoom Kiatkawsin, Ngoc Anh Bui, Richard Hrankai, Kwangmin Jeong
Publication date: 2021
Volume: 18
Electronic version(s), related files and links: http://dx.doi.org/10.3390/ijerph18042021
- 2017
-
"3rd Global Tourism & Hospitality Conference, Hong Kong June 5–7, 2017"2017 in: Journal of Teaching in Travel and Tourism. Volume: 17. Issue number: 3 Pages: 212
Author(s): Richard Hrankai
Publication date: 1. 7. 2017
Volume: 17
Issue number: 3
Pages: 212
Electronic version(s), related files and links: http://dx.doi.org/10.1080/15313220.2017.1350620
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