Richard Hrankai (Ph.D) is an Assistant Profeesor at the Department of Tourism and Service Management of Modul University Vienna. Before joining Modul University Vienna as a faculty member, Richard completed his doctoral studies at the School of Hotel and Tourism Management, The Hong Kong Polytechnic University, and earned his Master degree from Edinburgh Napier University in Scotland, as well his Master of Business Administration degree from the Hotel and Tourism Management Institute in Switzerland.
Richard's teaching expertise involves the delivery of several courses in the domain of hospitality management, resulting in positive evaluations by students. In particular, he is an expert in hotel facility management, with the focus on hotel asset management, involving the management of the lodging investments to meet the objectives of the ownership.
Courses taught at Modul University:
- Forecasting and Benchmarking for Hotel Development (0525)
- Hotel Asset Management (0813)
- Food & Beverage Management and Controlling (1301)
- Strategic Hotel Management (0816)
- Hotel Business Simulation (1204)
- Managing Hospitality Talent (0812)
- Hotel Business Development Strategies (0814)
Richard is a specialist in applying cognitive theories in decision-making contexts related to the consumption of tourism and hospitality services and experiences. His research utilizes state-of-the-practice experimental and data modelling techniques to analyse and predict choice behaviour. His latest research investigates the importance of intermodal pubic transport systems in driving tourist flows to peripheral attractions at urban destinations.
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Lorenzo Masiero, Richard Hrankai"Modeling tourist accessibility to peripheral attractions"2022 in: Annals of Tourism Research. Volume: 92.
Author(s): Lorenzo Masiero, Richard Hrankai
Publication date: 2022
Electronic version(s), related files and links: http://dx.doi.org/10.1016/j.annals.2021.103343
Kiattipoom Kiatkawsin, Ngoc Anh Bui, Richard Hrankai, Kwangmin Jeong"The Moderating Roles of Sensation Seeking and Worry among Nature-Based Adventure Tourists"2021 in: International Journal of Environmental Research and Public Health. Volume: 18.
Author(s): Kiattipoom Kiatkawsin, Ngoc Anh Bui, Richard Hrankai, Kwangmin Jeong
Publication date: 2021
Electronic version(s), related files and links: http://dx.doi.org/10.3390/ijerph18042021
"3rd Global Tourism & Hospitality Conference, Hong Kong June 5–7, 2017"2017 in: Journal of Teaching in Travel and Tourism. Volume: 17. Issue number: 3 Pages: 212
Author(s): Richard Hrankai
Publication date: 1. 7. 2017
Issue number: 3
Electronic version(s), related files and links: http://dx.doi.org/10.1080/15313220.2017.1350620
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