Jeffrey Scott is Managing Consultant with PKF hotelexperts in Vienna where he heads the asset management activities along with working in the areas of strategic consulting. Jeff and his team help hotel owners in managing their assets throughout the full life-cycle of the hotel investment and oversee a growing portfolio of hotels presently situated in Austria, Hungary and Croatia. After 18 years in hotel operations (13 of which as a General Manager), Jeff entered the consulting world and joined PKF hotelexperts where he has been working for the last ten years. Upon completing his bachelor studies in the USA, Jeff initiated his hotel career in Germany. After gaining practical experience working for Kempinski in Munich and Roux Brothers in London, he pur-sued further academic studies and completed a two year master’s programme at Cornell University, School of Hotel Administration in Ithaca, New York. Given his practical and service-driven hospitality orientation, Jeff decided to continue his career in hotel operations. Shortly after completing his advanced studies, he went on to run hotels as a General Manager, both for a private non-branded hotel, as well as for properties operated by the international hotel companies Pannonia (Accor) and Marriott. The synergy between practical and theoretical knowledge along with understanding the positions on both sides of the table help Jeff in his present capacity in working as a liaison between hotel owner and operator, and in monitoring and proactively supporting the operator.