Bozana Zekan
Short Bio
Bozana Zekan is an Assistant Professor at the School of Tourism and Service Management at Modul University Vienna. Before joining the team at Modul in 2008, she gathered various tourism industry experiences while working in Croatia, the USA, and Ireland. Bozana holds Associate in Applied Science and Bachelor of Science degrees with a major in Hotel and Resort Management from the American College of Management and Technology (now RIT Croatia), Dubrovnik, Croatia. In addition, she holds a Master of Science in Service Management degree from the Rochester Institute of Technology, Rochester, New York, and lastly, a Doctor of Social and Economic Sciences (with honors) degree, which was awarded in 2016 from the Vienna University of Economics and Business, Vienna, Austria.
Bozana is a member of the International Association for Tourism Economics (IATE), the International Institute of Forecasters (IIF), the City Destinations Alliance (CityDNA; formerly known as European Cities Marketing/ECM) Knowledge Group Research & Insights, and the Benchmarking Report Steering Group. She serves on the editorial boards of Journal of Travel Research, Tourism Economics, Annals of Tourism Research, and Annals of Tourism Research Empirical Insights. At Modul, she is the Program Area Director for the BBA Tourism and Event Management specialization, the Open Office advisor, a member of the University Senate, as well as the liaison officer for the Technological University Dublin and San Francisco State University student exchange programs. Currently, she teaches Tourism and Hospitality Business Analysis, International Destination Management, Tourism Economics, Impact Analysis and Forecasting for Tourism and Events, and Managing People, Teams, and Organizations.
Research interests:
Her research interests are mainly in the fields of tourism economics and destination management (e.g., key performance indicators, competitiveness, benchmarking, efficiency studies with the application of data envelopment analysis (DEA), etc.). Bozana s research has been published in leading international scholarly journals and has received external funding from various bodies, such as CityDNA, the UN World Tourism Organization, the World Tourism Cities Federation, ESPON, and the Vienna Economic Chamber.
