Dr. Lidija Lalicic wins ITB Science Award for best PhD dissertation in the field of e-tourism

Lidija Lalicic of the Department of Tourism and Service Management recently won top honours at the ITB Berlin, the world’s largest tourism trade fair. She received the ITB Science Award for the best PhD dissertation in the field of e-tourism for her PhD dissertation ‘’Innovation Opportunities for the Tourism Industry Enhanced by Social Media’’ from the German Society for Tourism Research (DGT).

The DGT jury, comprised of professors and scientists from Germany, Austria and Switzerland, assessed 36 submissions in the category of PhD dissertations. Lidija’s stood out well above the crowd, earning her the award for best paper in the area of e-tourism as well as best dissertation. This year the award was sponsored by Amadeus, a travel technology company which ‘’helps businesses connect to the global travel ecosystem, manage operations more effectively and serve travellers’’.

The dissertation critically analysed the various opportunities social media offers innovate the products and services in the tourism industry.

The award ceremony was held on March 8th, International Women’s Day, which had a special impact on Lidija.  

‘’I was very honoured to have received this award, as it is very important for young women to be recognized, and also young researchers in general to be inspired and know that our work can make an impact on the field we work in.’’

Congratulations to Lidija on this great achievement!

Picture: Lidija Lalicic, third from left, with the other prize winners and jury members