Janne Liburd talks Web 2.0
As part of MU’s ongoing Latest Trends series, Dr. Janne J. Liburd, Associate Professor and Director of the Centre for Tourism, Innovation and Culture at the University of Southern Denmark, was invited to lecture on Kahlenberg.
Dr. Liburd has been involved in various tourism education initiatives including membership in the Tourism Education Futures Institute (TEFI) alongside MU’s Dagmar Lund-Durlacher and Karl Wöber, as well as the BEST Education Network. This was her second time at MU – She participated in the BEST EN Thank Tank X held here in 2010.
Her presentation to on "Using Web 2.0 for Innovation in Tourism Education -The Case of INNOTOUR" attracted a large group of BBA and MSc students, the interested public, and even some potential future Modulians from Vienna Business School. Created by the Centre for Tourism, Innovation and Culture, at the University of Southern Denmark, she expounded on INNOTOUR, a WEB 2.0 platform for education, research and business development in tourism.
She touched on the internet’s evolution and increasingly interactive nature “Web 2.0 refers to the principles and practice of facilitating information sharing and social interaction by users generating altering and uploading web-based content (O’Reilly, 2005) whereas its predecessor, Web 1.0 limits users to the passive viewing and download of largely copyrighted information.” (Liburd, 2011)’’.
Her background in cultural anthropology influences her approach to the world online, encouraging the attendees to think about behavior responses to learning and social media. Dr. Liburd’s long resumé includes publications on epistemology, open innovation, Web 2.0, tourism education, quality of life, national park development, heritage tourism, tourism crisis communication, NGOs and accountability. She is the co-founder of the INNOTOUR platform and serves on several editorial boards, as well as formerly serving as the Chair of the BEST Education Network (2005-2010).
During her fruitful visit, Dr. Liburd and Dr. Lund-Durlacher further developed a idea to create an online lecture series on sustainable tourism within the BEST EN network using the INNOTOUR platform, to further disseminate teaching modules and teaching material on sustainable tourism generated by BEST EN members. The main goal is to provide an open source teaching and communication environment which can be used for free by everyone.
This was the second lecture in the Latest Trends series, following the kick off date with Dr. Vladimir Preveden of Roland Berger Strategy Consultants. Upcoming speakers in the Spring 2012 series are Christian Wichman, Senior Brand Consultant, Brand:Trust, Nuremberg - “The Employer´s Axe Effect - How Employer Branding Helps You to Attract the Right People” ; Katrin Melle, Director of Human Resources, Hyatt International - “Making a Difference Through Keeping an Employment Brand Promise”; Terry Stevens, Managing Director, Stevens & Associates (UK) - “Wellness Tourism: Market Trends and Creative Products” and Dr. Pierre Benckendorff, Senior Lecturer and Chair of Learning in the School of Tourism at the University of Queensland - “Tourism Futures in the Digital Age”.
The lectures take place Friday afternoons and are open to the public.
More information can be found at www.modul.ac.at/latesttrendsseminars.
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Dr. Janne Liburd with Dr. Dagmar Lund-Durlacher
