MU at TTRA Europe Conference in Bilbao, Spain

This year's conference of the Travel and Tourism Research Association - European Chapter will be held in Bilbao, Spain from 18 to 20 April. The overall conference theme is "Performance Measurement and Management in Tourism".

Prof. Andreas Zins, Department of Tourism and Hospitality Management, will present a case example on "Internal Benchmarking for Regional Tourism Organizations".

Keynote presentations will be delivered by Zheng Xiang on "Travel Information Search and Social Media: the Macro Analysis", by Rick Perdue on "Strategic planning for destination competitiveness: issues and concerns from the Virginia Tourism Corporation experience" and by Dan Fesenmaier on "New Framework for Measuring Response to Travel Advertising".

Prof. Zins presents a viable and focused solution for the DMO of a federal state of Austria. It is based on the premises of an internal benchmarking system incorporating the principles of the balanced score card framework. This new system has been developed two years ago together with Dr. Wolfgang Sovis Unternehmensberatung and registered under the trademark Tourismus Sensor (R).