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Event Management

The Bachelor of Business Administration with a specialization in Event Management* covers general business administration and managerial knowledge including human resources, marketing, finance, business informatics, economics and financial management, law and communication, and tourism and hospitality management, as well as courses specifically focused on event management.

The strong focus on innovative information communication technology and sustainable management strategies is unique for undergraduate university degrees in Central Europe. The values based educational concept with individual mentoring sharpens the students’ critical thinking capacities and enables them to systematically assess the working activities of a manager. Courses on current industry trends industry keep students on top of recent developments. A compulsory internship of 900 hours (approximately 4-6 months) during the BBA program enables students to gain first-hand practical experience in a national or international company.

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Courses included in this specialization

Tourism and Hospitality Business Analysis


Latest Trends in Tourism, Hospitality and Events


Business, Sports and Culture Events


Project Management


Designing Experiences


Event Operations


Event Impact Analysis


Event Capstone Subject





*title of degree on Diploma: Bachelor of Business Administration in Tourism & Hospitality Management