Interactive Marketing

Bachelor of Science with a Major in Interactive Marketing

The focus of the major in Interactive Marketing* prepares students for the future world of online marketing and advertising, which today already proves to be much broader than just traditional marketing activities being transferred online. The future business leader will need to know what online channels are available, in which channels their customers and their audience can be found, as well as what data and tools are at their disposal to both reach a specific target group (content creation, distribution, engagement) as well as evaluate the impact of marketing efforts across channels (monitoring, analytics, information visualization).

This specialization will introduce the broad means available to today's online businesses to: promote their brands, goods and services, assess and manage their identity and reputation, acquire and retain customers through active marketing efforts, coordinate marketing activities across channels, create a community and involve users in feedback and co-creation as well as measure their interactive marketing strategy success. It will offer students the opportunity to work with state-of-the-art tools and learn how marketing activities can be set up, executed, monitored, optimized and evaluated in a practical learning environment. By continually updating the courses, we ensure our students will always be informed of the latest technologies and channels available to interactive marketers. In a world where businesses still struggle to find graduates skilled in the latest online technologies and channels for their marketing and communication departments, this specialization provides the necessary skillset to set up and lead successful online marketing and communication efforts.

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Why should you choose this study field?

This program is the perfect choice for high school graduates (A-level degree, Matura, Abitur, or equivalent) who are looking for a business management degree. You will gain state-of-the-art management competencies and leadership skills in an international context. If you have career aspirations in marketing, sales and public relations, finance, human resource management, or want to start your own business this program would be the ideal choice. You will learn how to develop and implement management strategies, deal with organizational issues related to international business, and manage projects and teams in a global environment. This program approaches international management from various angles including business theory, professional relationships, and problem-solving skills to prepare you for day-to-day management practice.

*title of degree on Diploma: Bachelor of Science in International Management with a major in Interactive Marketing