Certificate in Digital Marketing and Social Media
This certificate can be taken by students in the MSc in Management and the MSc in International Tourism Management as part of their degree program.
With the rise of smartphones, video games, tablets, social networks and other forms of devices and new media, organizations are changing the way they communicate with customers and market their products and services. The Digital Marketing certificate is designed to give you the knowledge and skills to successfully navigate in this ever-changing world.
You will gain in-depth subject knowledge of the information and communication technology sectors, the cutting-edge research environment, and up to date professional applications. You will learn about topics such as social media marketing, mobile strategies, consumer behavior, business intelligence, SEO/SEM, web analytics, branding, intellectual property rights, and big data.
This specialization opens doors for you to become a digital marketing manager in a variety of industries.
Digital Marketing and Social Media Courses
Core/Focus Courses: – Take the two following courses (6 ECTS each)
- Interactive Marketing: Case Studies and Future Practices (Spring)
- Consumer Behavior in the Digital Marketplace (Fall)
Weekend Courses: Choose two of the following courses (3 ECTS each)