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Specialization in Digital Marketing and Social Media

Certificate in Digital Marketing and Social Media MODUL

Specialization in Digital Marketing and Social Media

With the rise of smartphones, video games, tablets, social networks and other forms of devices and new media organizations are changing the way they communicate with customers and market their products and services. The Digital Marketing and Social Media specialization is designed to give you the knowledge and skills to successfully navigate in this ever-changing digital world.

You gain in-depth subject knowledge of the Information and Communications Technology (ICT) sectors, a cutting edge research environment, and up to date professional applications. You will learn about topics such as social media marketing, mobile strategies, consumer behavior, business intelligence, SEO/SEM, web analytics, branding, intellectual property rights, big data etc.

This specialization opens doors for you if you want to work as digital marketing or social media managers in various industries.

Digital Marketing and Social Media Courses

Enrichment Courses: Choose a minimum of five of the following courses (3 ECTS each) to qualify for this specialization. One enrichment course worth 3 ECTS can be taken in another area of specialization to arrive at a total of 18 ECTS. *Note: enrichment courses are subject to change and may vary year to year.