Researcher and Lecturer
Modul University Vienna
School of International Management
Gaukhar Chekembayeva is a Researcher and Lecturer in the Department of International Management.
Being the owner of several merit- based scholarships, she holds MBA degree in Marketing from KIMEP University and MSc in Tourism Management from Budapest Business School.
Before joining MODUL University Vienna, Gaukhar worked in multinational FMCG sector as a media planner and brand manager.
Her research interests are in the area of consumer behavior, customer journey and augmented reality in tourism.
Gaukhar acts as a liaison officer for outgoing exchange students to the La Rochelle University and University of Southern Denmark.