Astrid Dickinger

Short Bio

Astrid Dickinger is Full Professor at the Department of Tourism and Service Management and Dean of the Graduate School at MODUL University. Astrid was part of the founding team at MU and was integral for the program development of the MSc and BSc in Management as well as the design of multiple certificates in the graduate program.

Before joining MODUL University Vienna, Astrid Dickinger was Assistant Professor at the Institute for Tourism and Leisure Studies of Vienna University of Economics and Business Administration (Wirtschaftsuniversität Wien). Astrid holds a master degree (2002), doctorate (2006) and Habilitation (2010) from WU. She was a visiting scholar at the University of Western Australia, Perth and Temple University, Philadelphia.

Research interests:

Her research interests are in the areas of electronic and mobile service usage, understanding digital marketing and digital consumer behavior, as well as open innovation for services and designing exceptional service experiences.

Results of her work have been published in academic journals such as Journal of Business Research, Journal of Interactive Marketing, Journal of Travel Research, Technological Forecasting and Social Change, European Journal of Information Systems, Information Technology and Tourism, Journal of Sustainable Tourism, Tourism Recreation Research, Electronic Commerce Research and Applications, Journal of Travel and Tourism Marketing.

Astrid is part of the editorial board of Information Technology and Tourism, part of the programm committee for ENTER, was co-charir for social media at the summer AMA, serves as ad hoc reviewer for multiple journals and conferences. She received multiple gants for her research projects as well as awards. Her paper on "Diffusion and success factors of mobile marketing" is among the top 10 most cited papers of Electronic Commerce Research and Applications, together with colleagues at MU she was second runner up for the best paper award at ENTER 2011 for "Comparing online destination image with conventional image measurement–The case of Tallinn".

Teaching Interests

Digital Consumer Behavior

Quality Management

Global Marketing

Marketing Research and Consumer Behavior

Marketing Research Project

Service Quality Management