User
Short Bio
Dr. Horst Treiblmaier is Full Professor and Head of the Department of International Management. Previously, he was a Visiting Professor at Purdue University, UCLA and UBC. He participated in various EU programs and worked for the European Technology Platform ALICE (Alliance for Logistics Innovation through Collaboration in Europe). His work has appeared in journals such as Information Systems Journal, Structural Equation Modeling, Business & Information Systems Engineering, Internet Research, Information & Management, Communications of the AIS, Journal of Electronic Commerce Research and Schmalenbach Business Review. He currently serves as an Associate Editor at AIS Transactions on Human-Computer Interaction.
Horst Treiblmaier on ResearchGate
Research Interests
His research interests include implications of Blockchain and Distributed Ledger Technology, gamification, as well as epistemological and methodological issues.
Awards
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2018 : Emerald Literati Award (Emerald Publishing)
Research Output
- 2020
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"How Blockchain Technology Can Benefit Marketing: Six Pending Research Areas - How Blockchain Technology Can Benefit Marketing: Six Pending Research Areas"2020 in: Frontiers in Blockchain. Volume: 3. Issue number: 3 Pages: 1-12
The proliferation of sophisticated e-commerce platforms coupled with mobile applications has ignited growth in business-to-consumer (B2C) commerce, reshaped organizational structures, and revamped value creation processes. Simultaneously, new technologies have altered the dynamics of brand marketing, enabling a broader reach and more personalized targeting aimed at increasing brand trust and enhancing customer loyalty. Today, the Internet allows marketers to penetrate deeper into their existing markets, create new online marketplaces and to generate new demand. This dynamic market engagement uses new technologies to target consumers more effectively. In this conceptual paper, we discuss how blockchain technology can potentially impact a firm's marketing activities. More specifically, we illustrate how blockchain technology acts as incremental innovation, empowering the consumer-centric paradigm. Moreover, blockchain technology fosters disintermediation, aids in combatting click fraud, reinforces trust and transparency, enables enhanced privacy protection, empowers security, and enables creative loyalty programs. We present six propositions that will guide future blockchain-related research in the area of marketing.
Author(s): Abderahman Rejeb, John Keogh, Horst Treiblmaier
Publication date: 2020
Volume: 3
Issue number: 3
Pages: 1-12
Electronic version(s), related files and links: http://dx.doi.org/10.3389/fbloc.2020.00003
- 2019
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"Taking Feyerabend to the Next Level: On Linear Thinking, Indoctrination, and Academic Killer Bees"2019 in: The DATABASE for Advances in Information Systems. Volume: 50. Issue number: 1 Pages: 77
Not at all did I expect the huge amount of positive and constructive feedback that I received on my short paper on Paul Feyerabend’s philosophy which was published in issue 49(2) of the DATA BASE for Advances in Information Systems. More than two decades after his death, his provocative ideas are apparently still capable of triggering an inspiring academic debate. In this paper I will comment on the thoughtful rejoinders from Burton-Jones, Gregor and Myers. I will also outline why, in spite of their well-founded criticism, I still believe that Feyerabendian thinking is most appropriate for IS research: Much more so than Popperian or Kuhnian. I will illustrate my reasoning by referring to several experiences with the academic double-blind peer review process. I will not only criticize academia’s existing deficiencies, but also suggest a potential cure. My universal remedy is based on Feyerabend’s philosophy of relativism, tolerance and pluralism, which he not so cleverly disguised as anarchism. Recently, Chua et al. (2018) suggested changes in the rules of our academic review system. I do not aim at the system, but rather at the underlying mindset. If we allow him, Feyerabend can help us with that.
Author(s): Horst Treiblmaier
Publication date: 2019
Volume: 50
Issue number: 1
Pages: 77
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"Business Transformation through Blockchain – Volume I"2019
Author(s): Horst Treiblmaier, Roman Beck
Publication date: 2019
Publisher: Palgrave Macmillan Ltd.
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"Business Transformation through Blockchain – Volume II"2019
Author(s): Horst Treiblmaier, Roman Beck
Publication date: 2019
Publisher: Palgrave Macmillan Ltd.
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"Combining Blockchain Technology and the Physical Internet to Achieve Triple Bottom Line Sustainability: A Comprehensive Research Agenda for Modern Logistics and Supply Chain Management"2019 in: Logistics. Volume: 3. Issue number: 1 Pages: 1-13
Author(s): Horst Treiblmaier
Publication date: 2019
Volume: 3
Issue number: 1
Pages: 1-13
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