Bachelor in Tourism and Hospitality Management with a Specialization in Tourism Management*
BUILD A SOLID FOUNDATION IN BUSINESS AND MANAGEMENT
In your first year of studies, you will learn the fundamentals of modern business practices. Introductory courses in financial management, business administration, human resource management, marketing, economics, and European business law prepare you for advanced subjects and your future career.
UPGRADE YOUR PROFESSIONAL SKILLS
Successful business requires great communication — further courses will enhance your ability to convey your business ideas and research findings in a professional way. You will learn about different forms of business communication, improve your presentation skills and academic writing, and boost your communication abilities. To keep up in the ever-changing business environment, you will learn the key concepts and principles of problem solving, critical thinking, decision making, creativity, and teamwork.
DESIGN TRAVEL EXPERIENCES
The specialization in Tourism Management focuses on managerial decision making in destination management organizations, development of tourism products, understanding tourism policy, tourism demand analysis and forecasting, as well as the integration of information technology and the concept of smart destinations. Your analytical skills will be strengthened by working with real destination data and learning how to interpret its practical implications for the industry.
Why should you choose Tourism Management?
This program is the perfect choice for high school graduates (A-level degree, Matura, Abitur, or equivalent) who have already gained practical education in the tourism and hospitality industry prior to entering the program (via apprenticeship, vocational school, associate degrees, etc.). It is also an excellent choice for students without prior practical education in the tourism and hospitality sector if their primary focus is to pursue a career in tourism businesses, organizations, or related industries rather than a career in the hotel or food service industry.
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*title of degree on Diploma: Bachelor of Business Administration in Tourism and Hospitality Management