BA (CE) Marketing and New Media Technologies

Curriculum BA (CE) in Marketing and New Media Technologies

First Year

Semester 1 (32 ECTS) - FallSemester 2 (32 ECTS) - Spring 
 

  • Basics of Finance and Accounting 

  • Marketing and Consumer Behavior 

  • Math and Stats 

  • Sustainability Literacy for Business 

  • New Media and e-Business Applications 

 		 

  • Product and Brand Management 

  • Fundamentals of Computer Science and Programming 

  • Ethics in International Management 

  • Math and Stats II 

  • PR & Communication 

  • Organizational Behavior & CSR 

 

 ​​​​Second Year

Semester 3 (30 ECTS) - Fall Semester 4 (28 ECTS) - Spring 
 

  • Foundations of Artificial Intelligence 

  • Text Mining and Media Analysis 

  • Project Management 

  • Integrated Marketing Communication 

  • Visual Communication and Design 

  • User Centered Design: principles, methods 

 		 

  • Intercultural Communication 

  • Cases & Technology in Interactive Marketing 

  • Generative AI 

  • Market and Consumer Psychology 

  • Marketing Intelligence 

  • Introduction to Business Law 

 

Third Year

Semester 5 (29 ECTS) - Fall Semester 6 (29 ECTS) - Spring 
 

  • Immersive Media Production (VR/XR) 

  • Performance Marketing 

  • Internship Preparatory Course 

  • Design lab digital 

  • Marketing Research and Empirical Project 

  • Social Media Marketing Planning 

 		 
  • Internship (900 hours) 
 

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