BA (CE) Smart Service and Experience Design

First Year

Semester 1 (30 ECTS) - Fall Semester 2 (28 ECTS) - Spring 
 

  • Basics of Finance and Accounting 

  • Fundamentals of Service Management 

  • Design Thinking 

  • Mathematics and Statistics I 

  • Sustainability Literacy for Business 

  • Understanding Innovation and Design 

 		 

  • Marketing and Consumer Behavior 

  • Mathematics and Statistics II 

  • Sustainable business challenges/ The circular economy 

  • Tourism & Hospitality Business Analysis 

  • Organizational Behavior & CSR 

 

Second Year

Semester 3 (30 ECTS) - Fall Semester 4 (28 ECTS) - Spring 
 

  • Service Innovation 

  • New Media and e-Business Applications 

  • Service Operations Management 

  • Integrated Marketing Communication 

  • Visual Communication and Design 

  • User Centered Design: principles, methods 

 		 

  • Fundamentals of Web Programming and Application Development 

  • Service Design Applications 

  • Microeconomics 

  • Market and Consumer Psychology 

  • Marketing Intelligence 

  • Introduction to Business Law 

 

Third Year

Semester 5 (31 ECTS) - Fall Semester 6 (29 ECTS) - Spring 
 

  • Immersive Media Production (VR/XR) 

  • Data Science for Services 

  • Internship Preparatory Course 

  • Design Lab Digital 

  • Design Lab Experience Economy 

 		 
  • Internship (900 hours) 
 

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