Faculty Publications

  • 2019
  • Marion Garaus, Georgios Halkias
    "One color fits all: product category color norms and (a)typical package colors"
    2019 in: Review of Managerial Science.

    Despite the growing amount of research on different aspects of product package
    design, there is lack of empirical evidence with regard to how package color perceptions may influence consumer preferences. Based on categorization theory, the present paper explores responses to package colors that conform or do not conform to product category color norms. Results of two experiments show that atypical package colors implicate negative consequences to the brand. Findings indicate that perceived package color atypicality increases consumers’ skepticism and, contrary to expectations, decreases interest. These affective reactions negatively influence consumers’ product attitude which subsequently translates into lower purchase intention. The results provide important insights for theory and practice.

    Author(s): Marion Garaus, Georgios Halkias

    Publication date: 2019

    Electronic version(s), related files and links: http://dx.doi.org/https://doi.org/10.1007/s11846-018-0325-9

  • Marion Garaus, Udo Wagner
    "Let me entertain you – Increasing overall store satisfaction through digital signage in retail waiting areas"
    2019 in: Journal of Retailing and Consumer Services. Volume: 47. Pages: 331-338

    Despite the growing interest in waiting perception management, no study has yet explored how environmental distracters in retailing waiting areas influence overall store satisfaction. This field experiment revealed that digital signage mounted at the checkout area of a grocery store positively influenced overall store satisfaction by distracting shoppers from monitoring queuing time. The presence of a digital signage system reduced the perceived waiting time while also creating favorable waiting experiences. However, only the latter influenced store satisfaction. This research highlights the importance of creating favorable waiting experiences.

    Author(s): Marion Garaus, Udo Wagner

    Publication date: 2019

    Volume: 47

    Pages: 331-338

  • "Drivers of Emotions in Airbnb reviews"
    2019 Pages: 67-79

    Author(s): Christian Weismayer

    Publication date: 2019

    Pages: 67-79

    Electronic version(s), related files and links: http://dx.doi.org/10.1007/978-3-030-05940-8

  • 2018
  • "Benchmarking of Airbnb listings: How competitive is the sharing economy sector of European cities?"
    2018 in: Tourism Economics.

    Airbnb is arguably the world’s most popular accommodation sharing platform. Its impact on demand and supply within the tourism and hospitality industry is nowadays unquestionable. The present study delves into inspecting the efficiency of Airbnb listings of European cities, as, in spite of the success of Airbnb as a whole, it cannot be presupposed that all listings are equally successful. More specifically, data envelopment analysis (DEA) is employed in this first comprehensive benchmarking attempt within the domain of the sharing economy to date. This article also makes a contribution to robustness by introducing an interactivity note to the base model, thus, inspecting the results for corroboration/discrepancies and going beyond the static analyses that are common in DEA modeling. Ultimately, this is done with the goal of highlighting opportunities for inefficient Airbnb listings to properly utilize their inputs and therefore become more competitive.

    Author(s): Bozana Zekan, Irem Önder, Ulrich Gunter

    Publication date: 11. 12. 2018

    Electronic version(s), related files and links: http://dx.doi.org/10.1177/1354816618814349

  • "The Impact of the Blockchain on the Supply Chain: A Theory-Based Research Framework and a Call for Action"
    2018 in: Supply Chain Management: An International Journal. Volume: 23. Issue number: 6 Pages: 545-559

    Purpose - This paper strives to close the current research gap pertaining to potential implications of the Blockchain for SCM by presenting a framework built on four established economic theories (principal agent theory, transaction cost analysis, resource-based view, network theory). These theories can be used to derive research questions that are theory-based as well as relevant for the industry. This paper is intended to initiate and stimulate an academic discussion on the potential impact of the Blockchain and introduces a framework for middle-range theorizing together with several research questions.
    Design/methodology/approach - This paper builds on previous theories that are frequently used in SCM research and shows how they can be adapted to Blockchain-related questions.
    Findings - This paper introduces a framework for middle-range theorizing together with several research questions.
    Research limitations/implications – The paper presents Blockchain-related research questions derived from four frequently used theories: namely principal agent theory (PAT), transaction cost theory (TCA), resource-based view (RBV) and network theory (NT). These questions will guide future research pertaining to structural (PAT, TCA) and managerial issues (RBV, NT) and will foster middle-range theory development in SCM research.
    Practical implications - Blockchain technology has the potential to significantly change SCM. Given the huge investments by industry, academic research is needed that investigates potential implications and supports companies. In this paper various research questions are introduced that illustrate how the implications of Blockchain on SCM can be investigated from different perspectives.
    Originality/value - To the best of our knowledge, no academic papers are published in leading academic journals that investigate the relationship between SCM and Blockchain from a theory-based perspective.
    Keywords: Blockchain, middle-range theorizing, principal agent theory, transaction cost analysis, resource-based view, network theory

    Author(s): Horst Treiblmaier

    Publication date: 6. 12. 2018

    Volume: 23

    Issue number: 6

    Pages: 545-559

  • Lidija Lalicic, Assumpcio Huerats, Antonio Moreno, Mohammed Jabreel
    "Which brand emotional values do my followers want to hear about? An investigation of 10 European DMOs"
    2018 in: Information Technology & Tourism.

    Author(s): Lidija Lalicic, Assumpcio Huerats, Antonio Moreno, Mohammed Jabreel

    Publication date: 28. 11. 2018

  • "Exploring the predictive ability of LIKES of posts on the Facebook pages of four major city DMOs in Austria"
    2018 in: Tourism Economics.

    Using data for the period 2010M06–2017M02, this study investigates the possibility of predicting total tourist arrivals to four Austrian cities (Graz, Innsbruck, Salzburg, and Vienna) from LIKES of posts on the Facebook pages of the destination management organizations of these cities. Google Trends data are also incorporated in investigating whether forecast models with LIKES and/or with Google Trends deliver more accurate forecasts. To capture the dynamics in the data, the autoregressive distributed lag (ADL) model class is employed. Taking into account the daily frequency of the original LIKES data, the mixed data sampling (MIDAS) model class is employed as well. While time-series benchmarks from the naive, error–trend–seasonal, and autoregressive moving average model classes perform best for Graz and Innsbruck across forecast horizons and forecast accuracy measures, ADL models incorporating only LIKES or both LIKES and Google Trends generally outperform their competitors for Salzburg. For Vienna, the MIDAS model including both LIKES and Google Trends produces the smallest forecast accuracy measure values for most forecast horizons.

    Author(s): Ulrich Gunter, Irem Önder, Stefan Gindl

    Publication date: 16. 8. 2018

    Electronic version(s), related files and links: http://dx.doi.org/10.1177/1354816618793765

  • "Basic emotions contained in life satisfaction interviews."

    Author(s): Christian Weismayer, Ivo Ponocny

    Publication date: 14. 6. 2018

  • "Residents’ Involvement In Tourism Urban City Planing; Opportunities From The Smart City Paradigm"
    2018 in: Sustainability. Volume: 10.

    Author(s): Lidija Lalicic, Irem Önder

    Publication date: 1. 6. 2018

    Volume: 10

    Electronic version(s), related files and links: http://dx.doi.org/doi:10.3390/su10061852

  • "Modeling Airbnb Demand to New York City Employing Panel Data at the Listing Level"

    Author(s): Irem Önder, Bozana Zekan

    Publication date: 6. 2018

  • Ilona Pezenka, Christian Weismayer
    "A text-mining based detection of Kano’s factors in online reviews."

    Author(s): Ilona Pezenka, Christian Weismayer

    Publication date: 29. 5. 2018

  • "An Efficiency Assessment of DMOs’ Facebook Pages: A Benchmarking Study"

    Author(s): Bozana Zekan, Irem Önder

    Publication date: 4. 2018

  • "Confusion in internet retailing: causes and consequences"
    2018 in: Internet Research. Volume: 28. Issue number: 2 Pages: 477-499

    The purpose of this paper is to introduce the new construct online shopper confusion and to identify online confusion causes and consequences. Design/methodology/approach Data obtained from a projective technique and a quantitative study were analyzed to identify online shopper confusion causes. Two experiments employing different stimulus materials tested the conceptualized consequences of online shopper confusion. Findings Confusing online store elements are classified into three online confusion causes. Data yielded from two experiments using fictitious and real shopping scenarios as stimulus material show that a confusing internet retail process leads to negative consumer reactions. Research limitations/implications The resulting taxonomy of confusing online store elements offers guidance on the creation of non-confusing online shopping trips, and highlights the relevance of a non-confusing internet retail process. Online shopper confusion is linked to negative behavioral reactions. Consequently, this research offers an explanation for undesirable consumer reactions in internet retailing. Practical implications The findings provide practitioners with concrete insights into how the internet retail process confuses shoppers which help to assess the confusion potential of their existing online stores and consider confusion issues in the development of new online stores. Originality/value This research is the first to explore confusion during the internet retail process. The multi-method approach offers highly valid insights into the causes and consequences of online shopper confusion.

    Author(s): Marion Garaus

    Publication date: 13. 2. 2018

    Volume: 28

    Issue number: 2

    Pages: 477-499

    Electronic version(s), related files and links: http://dx.doi.org/10.1108/IntR-11-2016-0356

  • Ulrich Gunter, Graziano M. Ceddia, David Leonard, Bernhard Tröster
    "Contribution of international ecotourism to comprehensive economic development and convergence in the Central American and Caribbean region"
    2018 in: Applied Economics. Pages: 1-16

    Drawing on the positive experience from Costa Rica, the study examines whether international ecotourism makes a significant contribution to comprehensive economic development for the Central American and Caribbean region and contributes to comprehensive economic convergence. Following a standard empirical growth model, a dynamic panel regression model is estimated using time-series data from 1995 until 2012 for a cross section of seven countries. The interaction of international tourism and various established sustainability indicators is employed allowing ecotourism to be consistently quantified across countries, while numerous country-specific structural characteristics are controlled for. The estimation results show that international ecotourism has a statistically significant positive effect on both traditional economic development (real GDP per capita) and comprehensive economic development (adjusted net savings; ANS per capita), which is a measure of a society’s potential future well-being, thus providing evidence in support of the tourism-led growth hypothesis and pointing towards an important role for ecotourism in driving comprehensive economic convergence.

    Author(s): Ulrich Gunter, Graziano M. Ceddia, David Leonard, Bernhard Tröster

    Publication date: 23. 1. 2018

    Pages: 1-16

    Electronic version(s), related files and links: http://dx.doi.org/10.1080/00036846.2018.1430339

  • "Determinants of Airbnb demand in Vienna and their implications for the traditional accommodation industry"
    2018 in: Tourism Economics. Volume: 24. Pages: 270-293

    This study identifies key determinants of Airbnb demand and quantifies their marginal contributions in terms of demand elasticities. A comprehensive cross-sectional data set of all Viennese Airbnb listings that were active between July 2015 and June 2016 is examined. Estimation results, which are obtained by cluster-robust ordinary least squares, show that Airbnb demand in Vienna is price-inelastic. Significant positive drivers include listing size, number of photos, and responsiveness of the host. Significant negative drivers include listing price, distance from the city center, and response time of the host. Implications for the traditional accommodation industry are that, on the one hand, it should better communicate its sought-after advantages (e.g. lower average minimum duration of stay). On the other hand, it should increase its offer of bigger and better equipped hotel rooms since hosting more than two guests at a time is one of the major benefits of Airbnb.

    Author(s): Ulrich Gunter, Irem Önder

    Publication date: 2018

    Volume: 24

    Pages: 270-293

    Electronic version(s), related files and links: http://dx.doi.org/10.1177/1354816617731196

  • "A Model of Tourists' Loyalty: The Case of Airbnb"
    2018 in: Journal of Hospitality and Tourism Technology.

    Author(s): Lidija Lalicic, Christian Weismayer

    Publication date: 2018

  • "Open Innovation Platforms in Tourism: How Do Stakeholders Engage and Reach Consensus?"
    2018 in: International Journal of Contemporary Hospitality Management. Volume: 39. Issue number: 6

    Author(s): Lidija Lalicic

    Publication date: 2018

    Volume: 39

    Issue number: 6

  • Christian Weismayer, Ilona Pezenka
    "Aspect-based sentiment detection: Comparing human versus automated classifications of Tripadvisor reviews"
    2018 Pages: 365

    Author(s): Christian Weismayer, Ilona Pezenka

    Publication date: 2018

    Place of Publication Volume: Cham, Switzerland

    Publisher: Springer Verlag

    Pages: 365

    Host publication editor(s): B. Stangl, J. Pesonen

  • "Optimal levels of (de)centralization for resilient supply chains"
    2018 in: International Journal of Logistics Management. Volume: 29. Issue number: 1 Pages: 435-455

    Purpose – The purpose of this paper is to illustrate how centralization and decentralization of supply chains (SCs) play a major role in creating organizational resilience.
    Design/methodology/approach – Starting with the basic tenets of contingency theory and applying a grounded theory approach, results from exploratory qualitative and quantitative studies are combined to investigate the impact of (de)centralization on SC resilience capabilities.
    Findings – The findings from a comprehensive literature review combined with two empirical surveys indicate that four important organizational capabilities are needed in order to cope with internal and external disruptions: fast reactions to unforeseen disturbances, reducing the number of negative external forces,
    reducing the impact of negative external forces and the quick return to normal operating processes. Furthermore, it is illustrated how (de)centralization activities can support these capabilities and thus maximize the SC resilience.
    Originality/value – This paper presents 12 measures for (de)centralization and shows how they can support the four major capabilities of resilient companies. The results from qualitative and quantitative surveys allow for a holistic understanding of the organization and provide a basis for future SC resilience research.
    Keywords – Grounded theory, Survey, Europe, Centralization, Decentralization, Supply chain resilience, Empirical research, Contingency theory

    Author(s): Horst Treiblmaier

    Publication date: 2018

    Volume: 29

    Issue number: 1

    Pages: 435-455

  • Xavier Matteucci, Florian Aubke
    "Experience care: efficacy of service-learning in fostering perspective transformation in tourism education"
    2018 in: Journal of Teaching in Travel and Tourism. Volume: 18. Issue number: 1 Pages: 8-24

    This article presents the findings of a study, which explores the benefits of a service-learning (SL) approach from the perspective of students. The SL approach employed in this study combines theoretical discourse in human relations and personal development with active engagement in community projects. We collected 61 reflective essays from undergraduate students at an Austrian university about their impressions of the lecture and of the two community service projects they participated in. The thematic analysis of the textual data revealed that the SL approach adopted in our course largely benefitted the students. Challenge, positive emotions, affiliation, and learning are the four key dimensions which characterise the students’ experiences. Amongst the learning outcomes reported by the students, SL facilitated self-awareness, self-confidence, self-esteem, stress-resistance, enhanced communication, and problem-solving skills. Despite some challenges, SL proves to be a promising experiential pedagogical approach, which, we argue, is highly relevant to tourism management students.

    Author(s): Xavier Matteucci, Florian Aubke

    Publication date: 2018

    Volume: 18

    Issue number: 1

    Pages: 8-24

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