Faculty Publications

  • 2020
  • "The role of collaborative governance in energy regions – experiences from an Austrian region"
    2020

    Tourism destinations with a strong exposure to climate change are confronted with the need to initiate energy transitions. As a consequence a broad set of regional stakeholders within and outside the tourism sector are compelled to become active. Therefore collaborative efforts are increasingly suggested in order to initiate and coordinate such transitions.
    The paper focuses on these coordination aspects and uses the insights of a tourism destination, the Pinzgau which is on the one hand famous for its winter tourism in Austria and on the other hand part of the national park ‘Hohe Tauern’ where nature preservation is the core goal.

    Author(s): Sabine Sedlacek, Tanja Tötzer, Dagmar Lund-Durlacher

    Publication date: 2020

    Electronic version(s), related files and links: http://dx.doi.org/https://doi.org/10.1016/j.jclepro.2020.120256

  • Ulrich Gunter, Irem Önder, Bozana Zekan
    "Modeling Airbnb demand to New York City while employing spatial panel data at the listing level"
    2020 in: Tourism Management. Volume: 77.

    Using spatial panel data comprising a cross section of 1,461 continuously active Airbnb listings obtained from AirDNA, as well as time series data from NYC and Company and the OECD covering the time period September 2014 to June 2016, the present study quantifies own price, cross price, and income elasticities of Airbnb demand to New York City within an empirical tourism demand framework. The particular goal of the study is to establish whether the relationship between Airbnb and the traditional accommodation industry is of a substitutional or of a complementary nature. Employing a one-way fixed-effects spatial Durbin model, it can be concluded that demand is price-inelastic for Airbnb accommodation in New York City, which is a luxury good, and that the city's traditional accommodation industry as well as neighboring Airbnb listings are substitutes for the investigated Airbnb listings. The estimation results are robust against several alternative specifications of the regression equation.

    Author(s): Ulrich Gunter, Irem Önder, Bozana Zekan

    Publication date: 2020

    Volume: 77

    Electronic version(s), related files and links: http://dx.doi.org/10.1016/j.tourman.2019.104000

  • Baldwin Tong, Ulrich Gunter
    "Hedonic pricing and the sharing economy: how profile characteristics affect Airbnb accommodation prices in Barcelona, Madrid, and Seville"
    2020 in: Current Issues in Tourism.

    The sharing economy has allowed people from all over the world to more effectively utilize their assets. Owners or controllers of assets in the sharing economy are free to set any price they want subject to prevailing market demand as long as they operate in an imperfectly competitive market environment. This paper examines how various characteristics of an Airbnb listing (size, number of photos, ratings, host responsiveness, superhost status, distance from city centre, etc.) affect the prices of accommodation and determines which factors strongly affect price using weighted least squares (WLS) and quantile regression. A hedonic pricing model was developed and applied to data from the cities of Barcelona, Madrid, and Seville to determine how the different characteristics of an Airbnb listing affect the price of accommodation in these major three Spanish tourist cities. The estimation results, which are resilient to various robustness checks, indicate that overall rating as well as characteristics indicative of the size of the accommodation have the strongest positive influence on price, while the number of reviews and distance from the city centre have the strongest negative influence on price.

    Author(s): Baldwin Tong, Ulrich Gunter

    Publication date: 2020

    Electronic version(s), related files and links: http://dx.doi.org/10.1080/13683500.2020.1718619

  • Abderahman Rejeb, John Keogh, Horst Treiblmaier
    "How Blockchain Technology Can Benefit Marketing: Six Pending Research Areas - How Blockchain Technology Can Benefit Marketing: Six Pending Research Areas"
    2020 in: Frontiers in Blockchain. Volume: 3. Issue number: 3 Pages: 1-12

    The proliferation of sophisticated e-commerce platforms coupled with mobile applications has ignited growth in business-to-consumer (B2C) commerce, reshaped organizational structures, and revamped value creation processes. Simultaneously, new technologies have altered the dynamics of brand marketing, enabling a broader reach and more personalized targeting aimed at increasing brand trust and enhancing customer loyalty. Today, the Internet allows marketers to penetrate deeper into their existing markets, create new online marketplaces and to generate new demand. This dynamic market engagement uses new technologies to target consumers more effectively. In this conceptual paper, we discuss how blockchain technology can potentially impact a firm's marketing activities. More specifically, we illustrate how blockchain technology acts as incremental innovation, empowering the consumer-centric paradigm. Moreover, blockchain technology fosters disintermediation, aids in combatting click fraud, reinforces trust and transparency, enables enhanced privacy protection, empowers security, and enables creative loyalty programs. We present six propositions that will guide future blockchain-related research in the area of marketing.

    Author(s): Abderahman Rejeb, John Keogh, Horst Treiblmaier

    Publication date: 2020

    Volume: 3

    Issue number: 3

    Pages: 1-12

    Electronic version(s), related files and links: http://dx.doi.org/10.3389/fbloc.2020.00003

  • 2019
  • Harvey Goldstein, Verena Radinger-Peer, Sabine Sedlacek
    "The pathways and challenges of university engagement: comparative case studies"
    2019 Pages: 251-278

    The idea of university engagement is not new and indeed goes back at least to 1862 in the United States with the land-grant college. It was, however, the image of the university as ‘ivory tower’ that became dominant after WWII in the global competition among universities for the highest rankings in the amount of research funding and prestige. Universities that focused on local and regional concerns were perceived by many as parochial institutions.
    Fortunately, that image has been changing, but many universities are still resistant to strong to commitments to regional engagement for a variety of reasons. We use comparative case studies to explore the differential effects of regional economic environment, external stakeholders, regional political interests, university research strengths, and university leadership on how universities are regionally engaged and how effective they are in their engagement activities.

    Author(s): Harvey Goldstein, Verena Radinger-Peer, Sabine Sedlacek

    Publication date: 23. 12. 2019

    Publisher: Edward Elgar Publishing Ltd

    Pages: 251-278

    Host publication editor(s): A. Varga, K. Erdös

  • Auersperg Felicitas, Thomas Vlasak, Ivo Ponocny, Alfred Barth
    "Long-term effects of parental divorce on mental health – A meta-analysis"
    2019 in: Journal of Psychiatric Research. Pages: 107-115

    The aim of this study was to estimate the long-term effects of parental divorce on their offspring's mental health as well as substance-based addiction. We performed a systematic literature search on PubMed, Medline, PsyINFO, PsyARTICLES and PsycNET for the time period from 1990 until March 2018 in English language. In total 54 studies were included in the meta-analysis resulting in 117 effect sizes as well as a total sample of 506,299 participants. A significant association between parental divorce and every aspect of mental health was found with the following pooled ORs (95% CIs): Depression 1.29 (1.23–1.35), anxiety 1.12 (1.04–1.12), suicide attempt 1.35 (1.26–1.44), suicidal ideation 1.48 (1.43–1.54), distress 1.48 (1.37–1.6), alcohol 1.43 (1.34–1.53), smoking 1.64 (1.57–1.72) and drugs 1.45 (1.44–1.46) could be estimated. There was significant association between the effect sizes and the publication date specifically for distress (r = −0.995, p = .005). The results of the meta-analysis show a consistent direction of influence regarding the long-term effect of parental divorce on their children. Individuals affected by parental divorce have a higher risk of developing a variety of mental health conditions, although the effect sizes decreased from 1990 to 2017. Further research should focus on developing programmes to promote the resilience of children affected by divorce.

    Author(s): Auersperg Felicitas, Thomas Vlasak, Ivo Ponocny, Alfred Barth

    Publication date: 12. 2019

    Pages: 107-115

  • Xavier Matteucci, Ivana Volic, Sebastian Filep
    "Dimensions of Friendship in Shared Travel Experiences"
    2019 in: Leisure Sciences.

    Quality relationships are fundamental to human well-being. Friendships are voluntary relationships between autonomous individuals that can shed light on how bonding and intimacy are experienced in tourism environments. Adopting a qualitative, humanist approach, this article explores the topic of friendship in tourism. Through a thematic analysis of 12 in-depth interviews, we examine how friendships are experienced by Serbian young to middle-age adults in tourism settings. It was revealed five main dimensions underpin friendship relationships in a tourism context: intimacy of spaces, quality time, disclosure, navigation of challenges and relational realisations, or a sense of learning about oneself through shared experiences. Opportunities are suggested for researchers to extend these research findings.

    Author(s): Xavier Matteucci, Ivana Volic, Sebastian Filep

    Publication date: 9. 2019

  • Richard Hrankai, Cathy, H.C. Hsu
    "Exploring the influence of decision-making styles on hotel choice preferences: A hybrid choice model"
    2019

    Author(s): Richard Hrankai, Cathy, H.C. Hsu

    Publication date: 1. 7. 2019

  • Richard Hrankai, Cathy, H.C. Hsu
    "Exploring attribute non-attendance in hotel choice: A latent class model"
    2019

    Author(s): Richard Hrankai, Cathy, H.C. Hsu

    Publication date: 22. 5. 2019

  • Richard Hrankai, Cathy, H.C. Hsu
    "Exploring Multiple Decision Heuristics In Product Attribute Processing: The Case of Hotel Choice"
    2019

    Author(s): Richard Hrankai, Cathy, H.C. Hsu

    Publication date: 8. 4. 2019

  • Lyndon Nixon, Lambis Apostolidis, Vasileios Mezaris
    "Multimodal Video Annotation for Retrieval and Discovery of Newsworthy Video in a News Verification Scenario"
    2019

    Author(s): Lyndon Nixon, Lambis Apostolidis, Vasileios Mezaris

    Publication date: 1. 2019

  • Lyndon Nixon, Denis Bernkopf
    "The impact of visual social media on the projected image of a destination: the case of Mexico City on Instagram"
    2019

    Author(s): Lyndon Nixon, Denis Bernkopf

    Publication date: 1. 2019

  • Marion Garaus, Georgios Halkias
    "One color fits all: product category color norms and (a)typical package colors"
    2019 in: Review of Managerial Science.

    Despite the growing amount of research on different aspects of product package
    design, there is lack of empirical evidence with regard to how package color perceptions may influence consumer preferences. Based on categorization theory, the present paper explores responses to package colors that conform or do not conform to product category color norms. Results of two experiments show that atypical package colors implicate negative consequences to the brand. Findings indicate that perceived package color atypicality increases consumers’ skepticism and, contrary to expectations, decreases interest. These affective reactions negatively influence consumers’ product attitude which subsequently translates into lower purchase intention. The results provide important insights for theory and practice.

    Author(s): Marion Garaus, Georgios Halkias

    Publication date: 2019

    Electronic version(s), related files and links: http://dx.doi.org/https://doi.org/10.1007/s11846-018-0325-9

  • Marion Garaus, Udo Wagner
    "Let me entertain you – Increasing overall store satisfaction through digital signage in retail waiting areas"
    2019 in: Journal of Retailing and Consumer Services. Volume: 47. Pages: 331-338

    Despite the growing interest in waiting perception management, no study has yet explored how environmental distracters in retailing waiting areas influence overall store satisfaction. This field experiment revealed that digital signage mounted at the checkout area of a grocery store positively influenced overall store satisfaction by distracting shoppers from monitoring queuing time. The presence of a digital signage system reduced the perceived waiting time while also creating favorable waiting experiences. However, only the latter influenced store satisfaction. This research highlights the importance of creating favorable waiting experiences.

    Author(s): Marion Garaus, Udo Wagner

    Publication date: 2019

    Volume: 47

    Pages: 331-338

  • "Drivers of Emotions in Airbnb reviews"
    2019 Pages: 67-79

    Author(s): Christian Weismayer

    Publication date: 2019

    Pages: 67-79

    Electronic version(s), related files and links: http://dx.doi.org/10.1007/978-3-030-05940-8

  • "Forecasting performance of seasonal tourism demand models"
    2019

    Author(s): Egon Smeral

    Publication date: 2019

  • "Evaluating the scientific value of Econometric Tourism Demand Studies: Some further insight"
    2019

    Author(s): Egon Smeral

    Publication date: 2019

  • "Forecasting performance of seasonal tourism market share models in the EU-15"
    2019

    Author(s): Egon Smeral

    Publication date: 2019

  • "Taking Feyerabend to the Next Level: On Linear Thinking, Indoctrination, and Academic Killer Bees"
    2019 in: The DATABASE for Advances in Information Systems. Volume: 50. Issue number: 1 Pages: 77

    Not at all did I expect the huge amount of positive and constructive feedback that I received on my short paper on Paul Feyerabend’s philosophy which was published in issue 49(2) of the DATA BASE for Advances in Information Systems. More than two decades after his death, his provocative ideas are apparently still capable of triggering an inspiring academic debate. In this paper I will comment on the thoughtful rejoinders from Burton-Jones, Gregor and Myers. I will also outline why, in spite of their well-founded criticism, I still believe that Feyerabendian thinking is most appropriate for IS research: Much more so than Popperian or Kuhnian. I will illustrate my reasoning by referring to several experiences with the academic double-blind peer review process. I will not only criticize academia’s existing deficiencies, but also suggest a potential cure. My universal remedy is based on Feyerabend’s philosophy of relativism, tolerance and pluralism, which he not so cleverly disguised as anarchism. Recently, Chua et al. (2018) suggested changes in the rules of our academic review system. I do not aim at the system, but rather at the underlying mindset. If we allow him, Feyerabend can help us with that.

    Author(s): Horst Treiblmaier

    Publication date: 2019

    Volume: 50

    Issue number: 1

    Pages: 77

  • "The Power of Knowledge Alliances in Sustainable Tourism: The Case of TRIANGLE"
    2019

    Author(s): Ulrich Gunter, Bozana Zekan

    Publication date: 2019

    Publisher: Springer

    Host publication editor(s): D. Lund-Durlacher, V. Dinica, D. Reiser, M. Fifka

  • Load more results
ajax-spinner