Faculty Publications

  • 2021
  • "Temporal variability of emotions in social media posts"
    2021 in: Technological Forecasting and Social Change. Volume: 167.

    Employing the metadata from 627,632 Instagram posts for the Austrian capital city of Vienna over the period of October 30th, 2011 to February 7th, 2018, the present study extracts sentiment, as well as single basic emotions according to Plutchik’s Wheel of Emotions, from the photo captions including hashtag terms. In doing so, an algorithm falling into the category of dictionary-based approaches to study emotions contained in written text was developed and applied. Not only are the overall polarity and the single emotions contained in Instagram posts within Vienna investigated, but also the top 54 Viennese Instagram locations. A particular novelty of this study is the measurement of longitudinal developments from emotive text and the fine-grained analysis of single emotions in addition to the overall polarity. One crucial empirical result of the study is that more experience and self-confidence in Instagram posting, as well as increasing expectations, seem to result in becoming a more critical poster over time. Companies interested in the use of influencer marketing to promote their products and services via Instagram should take this finding into consideration in order to be successful.

    Author(s): Christian Weismayer, Ulrich Gunter, Irem Önder

    Publication date: 20. 2. 2021

    Volume: 167

    Electronic version(s), related files and links: http://dx.doi.org/10.1016/j.techfore.2021.120699

  • Zheng Xiang, Jason L. Stienmetz, D. R. Fesenmaier
    "Smart Tourism Design - Launching the annals of tourism research curated collection on designing tourism places"
    2021 in: Annals of Tourism Research. Volume: 86. Issue number: 103154

    Design is now considered a crucial activity in contributing to the success of tourism enterprises as well as destinations. This article builds upon the ideas first introduced in the two edited books, namely Design Science in Tourism and Analytics in Smart Tourism Design, which brought the conceptual and methodological foundations for designing tourism places to the forefront of tourism literature. Specifically, this article first introduces the intellectual background that dates back to Clare Gunn's seminal work on Vacationscape, which has evolved into a systematic approach that incorporates tools developed in psychology, behavioral economics, marketing, management and more recently data sciences. It then describes the tourism design system as a general framework, followed by a discussion on the nature and role of smart tourism in enhancing this framework. The article then introduces the Curated Series on Tourism Design by identifying a group of articles published in the Journal which address many essential issues shaping the future of the tourism industry.

    Author(s): Zheng Xiang, Jason L. Stienmetz, D. R. Fesenmaier

    Publication date: 1. 2021

    Volume: 86

    Issue number: 103154

    Electronic version(s), related files and links: http://dx.doi.org/https://doi.org/10.1016/j.annals.2021.103154

  • Stefan Gössling, Dagmar Lund-Durlacher, Hannes Antonschmidt, Mike Peters, Egon Smeral
    2021 Pages: 75

    Author(s): Stefan Gössling, Dagmar Lund-Durlacher, Hannes Antonschmidt, Mike Peters, Egon Smeral

    Publication date: 2021

    Place of Publication Volume: Berlin, Heidelberg

    Publisher: Springer

    Pages: 75

    Electronic version(s), related files and links: http://dx.doi.org/https://link.springer.com/chapter/10.1007/978-3-662-61522-5_4

    Host publication editor(s): U. Pröbstl-Haider, D. Lund-Durlacher, M. Olefs, F. Prettenthaler

  • Dagmar Lund-Durlacher, Stefan Gössling, Hannes Antonschmidt, Gudrun Obersteiner, Egon Smeral, Martin Wildenberg
    "Gastronomie und Kulinarik"
    2021 Pages: 93

    Author(s): Dagmar Lund-Durlacher, Stefan Gössling, Hannes Antonschmidt, Gudrun Obersteiner, Egon Smeral, Martin Wildenberg

    Publication date: 2021

    Place of Publication Volume: Berlin, Heidelberg

    Publisher: Springer

    Pages: 93

    Electronic version(s), related files and links: http://dx.doi.org/https://doi.org/10.1007/978-3-662-61522-5_5

    Host publication editor(s): U. Pröbstl-Haider, D. Lund-Durlacher, M. Olefs, F. Prettenthaler

  • "The interactive nature of happiness at work - What People Say About Work When They Talk About Life "
    2021 Pages: 98-109

    Author(s): Ivo Ponocny

    Publication date: 2021

    Publisher: Routledge

    Pages: 98-109

    Host publication editor(s): J. Marques

  • Wolfgang Wörndl, Chulmo Koo, Jason L. Stienmetz
    "Information and Communication Technologies in Tourism 2021 - Proceedings of the ENTER 2021 eTourism Conference, January 19–22, 2021"

    This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.

    Author(s): Wolfgang Wörndl, Chulmo Koo, Jason L. Stienmetz

    Publication date: 2021

    Publisher: Springer International Publishing

  • "The unhealthy-tasty intuition for online recipes – When healthiness perceptions backfire"
    2021 in: Appetite. Volume: 159.

    An increase in obesity rates has caused policymakers and marketers to promote a healthy lifestyle by advertising healthy recipes. However, despite the general awareness of the importance of healthy eating, little is known about consumers’ responses to healthy recipes. This study tests a common heuristic in the field of healthy foods, namely, the unhealthy-tasty intuition, in the new context of online recipes. An online experiment (representative sample in Austria in terms of age and gender) and a real-world study advertising an online recipe with various labels (healthy, tasty and neutral) confirm the unhealthy-tasty intuition and reveal that healthy recipes have a negative influence on behavioral intentions. Both health and taste inferences serve as underlying mechanisms explaining the influence of healthy recipes on behavioral intentions. The negative effect of a health label can be eliminated when adding a taste label as well. From a practical perspective, marketers are advised to include taste cues that stimulate taste expectations in the healthy recipes that they advertise, thus boosting healthy eating habits among consumers.

    Author(s): Marion Garaus, Lidija Lalicic

    Publication date: 2021

    Volume: 159

    Electronic version(s), related files and links: http://dx.doi.org/https://doi.org/10.1016/j.appet.2020.105066

  • Marion Garaus, Udo Wagner, Ricarda C. Rainer
    "Emotional targeting using digital signage systems and facial recognition at the point-of-sale"
    2021 in: Journal of Business Research.

    Emergent technologies offer retailers new opportunities for personalized promotional messages at the point-of-sale. Digital signage systems that employ face-reading software enable the identification of not only shoppers’ ages and genders, but also their mood states. Drawing on mood and digital signage literature, this research identifies and examines emotional targeting’s efficacy (i.e., matching digital signage content to shoppers’ current mood states) with consumer responses. Findings from a laboratory and online experiment reveal that emotional targeting increases purchase intentions, product-quality perceptions, and willingness to pay. Furthermore, matching content additionally to the product category strengthens these positive effects. However, disclosing targeting practices eliminates emotional targeting’s positive effects, as caused by feelings of manipulative intent.

    Author(s): Marion Garaus, Udo Wagner, Ricarda C. Rainer

    Publication date: 2021

    Electronic version(s), related files and links: http://dx.doi.org/https://doi.org/10.1016/j.jbusres.2020.10.065

  • Ulrike Pröbstl-Haider, Dagmar Lund-Durlacher, Marc Olefs, Franz Prettenthaler, Andrea Damm, Petra Stolba
    2021 Pages: 1

    Die österreichische Tourismusbranche kann auf viele Jahrzehnte einer wirtschaftlich erfolgreichen Entwicklung zurückblicken und leistet einen wesentlichen Beitrag zur bundesweiten Gesamtwirtschaftsleistung und -beschäftigung. Ein Großteil des Sommer- und Wintertourismus in Österreich ist mit Aktivitäten in der Natur verbunden und somit höchst sensitiv auf Änderungen des Klimas – vor allem hinsichtlich Niederschlagsmengen und Temperaturen. Der Klimawandel hat somit einen großen Einfluss auf die Nachfrage durch Touristinnen und Touristen sowie auf das Angebot an Attraktionen in Österreich (Köberl et al. 2014).

    Author(s): Ulrike Pröbstl-Haider, Dagmar Lund-Durlacher, Marc Olefs, Franz Prettenthaler, Andrea Damm, Petra Stolba

    Publication date: 2021

    Place of Publication Volume: Berlin, Heidelberg

    Publisher: Springer

    Pages: 1

    Electronic version(s), related files and links: http://dx.doi.org/https://doi.org/10.1007/978-3-662-61522-5_1

    Host publication editor(s): U. Pröbstl-Haider, D. Lund-Durlacher, M. Olefs, F. Prettenthaler

  • Ulrike Pröbstl-Haider, Dagmar Lund-Durlacher, Marc Olefs, Franz Prettenthaler
    "Tourismus und Klimawandel"

    Diese Open-Access-Publikation beleuchtet die komplexen Beziehungen zwischen Tourismus und Klimawandel für die Tourismusdestination Österreich und basiert auf einer umfassenden Erhebung, Zusammenfassung und Bewertung des aktuellen Standes der Forschung zu diesem Thema. Für diesen Bericht haben 39 Wissenschaftlerinnen und Wissenschaftler führender Forschungseinrichtungen, unterstützt durch ein internationales Team an Begutachtern, über mehr als zwei Jahre intensiv zusammengearbeitet.

    Die dargestellten Forschungsarbeiten zum Einfluss des Klimawandels auf den Tourismus gehen davon aus, dass die in den nächsten Jahrzehnten zu erwartenden Veränderungen des Klimas sich sehr stark auf die österreichische Tourismusbranche auswirken werden. Allerdings fällt dem Sektor auch eine nicht unerhebliche Rolle als Mitverursacher des Klimawandels zu. Aktuellen Untersuchungen zufolge trägt der Tourismus rund 8% aller globalen CO2-Emissionen bei. Vor diesem Hintergrund werden für die verschiedenen Teilaspekte des Angebots geeignete Minderungs- und Anpassungsmaßnahmen vorgestellt und diskutiert.

    Der Bericht verdeutlicht insbesondere die spezifische Betroffenheit der touristischen Outdoor-und sportlichen Aktivitäten vom Wintersport bis zum Golftourismus, beschreibt die neuen Herausforderungen für die Organisation von Events und beleuchtet ausführlich, wie Anpassungsmöglichkeiten, insbesondere im Bereich der Mobilität, der Beherbergung, touristischer Indoor-Angebote, sowie der Gastronomie und Kulinarik ausgestaltet und umgesetzt werden können. Dabei werden die Verantwortung und die Möglichkeiten des Reisenden ebenso dargestellt, wie die Handlungsoptionen von Betrieben, Destinationen und der rahmensetzenden nationalen Politik. Das Buch macht deutlich, dass, um die Pariser Klimaziele erreichen zu können, ein veränderter Lebensstil und rasche Umsetzungsschritte notwendig sind. Wie dieser „Paris-Lifestyle“ erreicht werden könnte und welche Herausforderungen auf diesem Weg bewältigt werden müssen, verdeutlichen die zusammenfassenden Schlusskapitel.

    Die differenzierte Aufbereitung des Themas für alle Reisenden, die Tourismusbranche und die Politik war nur durch eine gezielte Förderung aus Mitteln des Klima- und Energiefonds im Rahmen des Programms „Austrian Climate Research Programme – ACRP“ möglich.

    Author(s): Ulrike Pröbstl-Haider, Dagmar Lund-Durlacher, Marc Olefs, Franz Prettenthaler

    Publication date: 2021

    Publisher: Springer

  • Stefan Gössling, Dagmar Lund-Durlacher
    "Tourist accommodation, climate change and mitigation: An assessment for Austria"
    2021 in: Journal of Outdoor Recreation and Tourism.

    Accommodation is an important part of the tourism value chain,
    and accounts for a substantial share of the sector's greenhouse gas
    emissions. This paper provides a short global overview of the energyintensity of various forms of accommodation establishments, with a more
    focused discussion of energy-use in Austria, including different types of
    end-uses. The paper concludes that the accommodation sector is, in
    comparison to transportation, already a low-carbon sector, and has a good
    potential to fully decarbonize until 2040. The paper analyses carbon
    management needs in businesses, as well as the role and importance of
    policies and legislation to accelerate decarbonization. This paper has an
    applied nature and is part of the Austrian Special Report on Climate

    Author(s): Stefan Gössling, Dagmar Lund-Durlacher

    Publication date: 2021

  • 2020
  • Lyndon Nixon, Adrian Brasoveanu, Albert Weichselbraun
    "In Media Res: A Corpus for Evaluating Named Entity Linking with Creative Works"
    2020 Pages: 355-364

    Annotation styles express guidelines that direct human annotators in what rules to follow when creating gold standard annotations of text corpora. These guidelines not only shape the gold standards they help create, but also influence the training and evaluation of Named Entity Linking (NEL) tools, since different annotation styles correspond to divergent views on the entities present in the same texts. Such divergence is particularly present in texts from the media domain that contain references to creative works. In this work we present a corpus of 1000 annotated documents selected from the media domain. Each document is presented with multiple gold standard annotations representing various annotation styles. This corpus is used to evaluate a series of Named Entity Linking tools in order to understand the impact of the differences in annotation styles on the reported accuracy when processing highly ambiguous entities such as names of creative works. Relaxed annotation guidelines that include overlap styles lead to better results across all tools.

    Author(s): Lyndon Nixon, Adrian Brasoveanu, Albert Weichselbraun

    Publication date: 19. 11. 2020

    Pages: 355-364

  • Vlad Porumb, Gunther Maier, Ion Anghel
    "The impact of building location on green certification price premiums: Evidence from three European countries"
    2020 in: Journal of Cleaner Production. Volume: 272. Issue number: 1

    Author(s): Vlad Porumb, Gunther Maier, Ion Anghel

    Publication date: 11. 2020

    Volume: 272

    Issue number: 1

    Electronic version(s), related files and links: http://dx.doi.org/10.1016%2Fj.jclepro.2020.122080

  • "The European Cities Marketing Benchmarking Report: 16th official edition"

    Author(s): Bozana Zekan, Karl Wöber, Kimberley Marr

    Publication date: 11. 2020

    Publisher: ECM European Cities Marketing

  • Scott Cohen, Jason L. Stienmetz, Paul Hanna, Michael Humbracht, Debbie Hopkins
    "Shadowcasting tourism knowledge through media - Self-driving sex cars?"
    2020 in: Annals of Tourism Research. Volume: 85. Issue number: 103061

    Tourism is central to late-modern life, and tourism research that threatens this centrality is prone to media attention. Framed by sociotechnical transitions theory, we introduce the concept of ‘shadowcasting’ to show how tourism knowledge disseminated through the media, combined with public comments on its reporting, cast shadows that co-constitute imagined futures. We illustrate shadowcasting through a mixed method approach that demonstrates how media reporting and public comments on a recent paper on autonomous vehicles in tourism emerged and diverged from the original paper. Our findings reveal that issues around sex and terrorism were sensationalised, generating diverse public discourses that challenge linear visions of future transport efficiency. Our concluding discussion indicates other tourism research contexts that are most inclined to shadowcasting.

    Author(s): Scott Cohen, Jason L. Stienmetz, Paul Hanna, Michael Humbracht, Debbie Hopkins

    Publication date: 11. 2020

    Volume: 85

    Issue number: 103061

    Electronic version(s), related files and links: http://dx.doi.org/https://doi.org/10.1016/j.annals.2020.103061

  • "Managerial Judgment in City Benchmarking"
    2020 in: Journal of Hospitality & Tourism Research.

    One of the weaknesses of past tourism benchmarking studies is treatment of all indicators as equally important, which is oftentimes a consequence of lack of data. Therefore, implications derived from such analyses may not be given a full attention by the affected stakeholders, as in real life situations, they are more likely to allocate a different weight on different objectives for their organizations/destinations. This is where the current study comes in: it delves into inspecting the impact of managerial judgment (i.e., weights) in city destination benchmarking by applying data envelopment analysis (DEA). A rather interesting finding is that the benchmarking partners are allocated based on the weighting of each objective. Thus, this clearly points toward the importance of taking the stakeholders’ judgment into account if aiming at a more complete interpretation of the efficiency scores—an area that is indisputably fully unexplored within the destination benchmarking domain to date.

    Author(s): Bozana Zekan

    Publication date: 13. 10. 2020

    Electronic version(s), related files and links: http://dx.doi.org/https://doi.org/10.1177/1096348020963640

  • "Predicting your future audience’s popular topics to optimize TV content marketing success"
    2020 Pages: 5-10

    TV broadcasters and other organizations with online media collections which wish to extend the reach of and engagement with their media assets conduct digital marketing activities. The marketing success depends on the relevance of the topics of the media content to the audience, which is made even more difficult when planning future marketing activities as one needs to know the topics that the future audience will be interested in. This paper presents the innovative application of AI based predictive analytics to identify the topics that will be more popular among future audiences and its use in a digital content marketing strategy of media organisations.

    Author(s): Lyndon Nixon

    Publication date: 12. 10. 2020

    Pages: 5-10

    Electronic version(s), related files and links: http://dx.doi.org/10.1145/3422839.3423062

  • "Efficient Satisfaction Building: A Comparative Study of Ski Resorts"
    2020 Modul University Working Paper No. 8

    Destination managers aim at increasing and maintaining visitor satisfaction. In this study the authors examine the levels of efficiency which ski resorts attain in pursuing this objective for a sample of 54 Austrian, French, German, Italian, and Swiss ski resorts based on a survey totaling 12.234 cases. Configurations of resort attributes lead to some level of overall satisfaction. An individual satisfaction item contributes to overall satisfaction depending on the simultaneous value of other items. Qualitative Comparative Analysis (QCA) is tailor-made for demonstrating the holistic effect of such item configurations. Data Envelopment Analysis (DEA) extracts the differences with regard to efficient satisfaction building and paves the way for resort bench-marking by proposing best-fitting bench-marking partners. As results indicate, destinations need not deliver top service quality in all satisfaction dimensions to achieve above average overall satisfaction.

    Author(s): Bozana Zekan, Josef Mazanec

    Publication date: 21. 9. 2020

    Series information: Modul University Working Paper No. 8

  • "Investigating the affective part of subjective well-being (SWB) by means of sentiment analysis"
    2020 in: International Journal of Social Research Methodology. Pages: 1-16

    Author(s): Christian Weismayer

    Publication date: 8. 9. 2020

    Pages: 1-16

    Electronic version(s), related files and links: http://dx.doi.org/https://doi.org/10.1080/13645579.2020.1816251

  • "Benchmarking tourism destinations along their impact – effect dimensions"

    Author(s): Sabine Sedlacek, Christian Weismayer, Daniel Dan

    Publication date: 25. 8. 2020

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