Master and MBA Theses

Student research activities are primarily expressed by the thesis, which is a document submitted in support of candidature for an academic degree. Ideally, a master thesis establishes a link between theory and practice. 

The theses published here have reached grades 90% or higher. By special requests of some students, their theses will be withheld for a certain time period (5 years max.) and will be published after that.


Transition to Circular Economy in the European Union: Focus on the Machinery and Equipment Industry - Quentin Danjou (abstract) (full text)

Office Space Development and Respective Effects on Productivity and Work-Life Balance - Jochen Nowak (abstract) (full text)

Instagram Consumer Engagement: does the language matter? - Dariia Sharafan (abstract) (full text)

Digital Transfomation in the Sports Apparel Industry: the case of Nike, Inc. - Lukas Stangl (abstract) (full text)

Viability of Using a Social Business to Reintegrate Women Formerly Exploited in Prostitution into Society and the Workforce - Valerie Urdich (abstract) (full text)

Application Possibilities of Blockchain Technology in Tourism - Maximilian Künstner (abstract) (full text)

Sustainability Certificates of Hotel Properties - Yannick Herzberg (abstract) (full text)

Crisis Management and Destination Image Repair after Terrorism - Linn Minar (abstract) (full text)

Defining and assessing environmentally friendly hotel concepts and their effects on destinations - Apostolos Tsiantis (full text)

Understanding Online Banking Adoption: interprative study in Austrian banking context - Veronika Chikhradze (abstract) (full text)

What Works and What Doesn't in Social Media for University Recruitment - Diana Palnychenko (abstract) (full text)

The Impact of Influencer Marketing on Brand Loyalty Towards Luxury Cosmetics Brands: comparison of Generation Z and Millenial - Karina Dogra (full text)

Nomads Experience and Overall Well-Being: the role of co-living spaces - Jennifer Sin Hung von Zumbusch (abstract)

Success Factors of Urban Farming Projects in Europe: a case study analysis - Victoria Felser (abstract) (full text)

Finding the Airline's Sweet Spot: matching travelers' expectations and experiences - Rick Boender (abstract) (full text)

Backpackers’ Expectations of Hybrid Hotels: A Text Mining Approach - Samantha Michele Mylocopos Ross (full text)

Perceived Livability of Expatriates: The case of barcelona - Gabriela Basovska (abstract)

Perceptions on the influence of wearable devices on life and work satisfaction - Stefan Catic (abstract) (full text)

Managing Deviant Customer Behavior in an Online Context: a comparison of hotels’ response strategies - Nadine Fischer (abstract) (full text)

Detroit’s Urban Revival: the influence of lower class socioeconomic groups on detroit’s urban revitalization - Davis Gibbs (abstract) (full text)

The Impact of Psychological Development in Career Choices: motivation of overachievers vs. underachievers - Kateryna Gresenko (abstract) (full text)

Chalets resorts in the Alps: curse or blessing for the local communities - Michael Winkler (abstract) (full text)

How to Strike a Viral Video Success: a study on the influence of the emotional tone on consumer intentions and attitudes -  Vera Wanivenhaus  (abstract) (full text)

The development of cultural tourism in Europe focused on the economic value of the Salzburg festival - Christina Norman Audenhove (abstract) (full text)

Factors Influencing Recipe Promotion on Facebook - Pamina Marie Strobl (abstract) (full text)

Digitalisation Strategies for Art Museums - Nour Matroud (abstract) (full text)

Analysis of the Factors Influencing the Bidding Process of Hotel Operators - Nicole Börner (abstract) (full text)


Residents' Attitudes towards Tourism and the Intentions to support/reject Tourism - Peter Johann Gatterer (full text

Hotel Chains' response to highly visited Urban Tourist Destinations: the Case of Vienna - Mubeen Thaha (abstract) (full text)

A sectoral Input/Output Analyses of the Economies of the Czech Republic, the United Kingdom, and the United States of America - Waleed Shahzad (full text

The Use of Blockchain Technology use in the Supply Chain: a case study from Austria - Marijan Stipic (abstract) (full text)

Open Innovations: mapping activities in Vienna - Georg Sedlbauer (abstract) (full text)

Identification of User Requirements for Prosthetic Devices by Means of Text Mining in Online User Fora - Michael Russold (abstract) (full text)

Factors Affecting Successes and Failures of Entrepreneurship in Afghanistan - Jami Baktash (full text)

From the Evolution to the Revision of the Modern Psychiatry and Psychology - Lukas Mach (full text)

Corporate Strategy External Communication Practices in Research Organisations - Philippa Baumgartner (full text)

Career Expectations of Hospitality Students: A Swiss Context and Generational Effects - Tunde Bausz (full text)

Powerful synergies: Gender equality, sustainable development and peace - Annelisa Miglietti (full text)

Influence of Online Marketing Strategies on the Sales Success of B2B Companies - Urska Binter (full text)

The Millennial Workforce & The Rise Of The Gig Economy - Kevin Chaudhry (full text)

Analyzing Relations between Financial Indicators and the Public Debate Using Knowledge Extraction and Machine Learning Technologies - Wolfgang Radinger-Peer (full text)

Hedonic pricing and the sharing economy: How profile characteristics affect Airbnb accommodation prices in Barcelona, Madrid, and Seville - Baldwin Tong (full text)

Shopping for Innovation: A Startup Selection Guide - Martin Hammerschmid (full text)

Impact factors on the adoption of Blockchain Technology in the Hotel Industry - David Hochschwarzer (full text)

Upcoming defenses

You are cordially invited to attend our theses defenses here online via MS Teams.



Bernd Breugem

Supervisor: Irem Onder


Tourists and Residents: Sharing Destinations in a Smart Way

Exploring opportunities which smart destination concepts and stakeholder involvement can provide to mitigate negative effects of overtourism

Global tourism has grown strongly in the past decade. More and more people from different countries had the ambition and possibilities to explore places outside their living environment. This increase in demand was supported on the supply side. An increasing number of low-cost carriers started to offer cheap flights, and the development of the sharing economy provided easy access to a wide offer of new lodging and transportation options. But, due to this increase, many tourism destinations and their main attractions were starting to get overcrowded. Despite the economic importance of tourism, the negative effects of overtourism can lower the quality of life for the local residents and communities, as well as reduce the quality of experience for tourists.

Another phenomenon which evolved in recent years is the smart city/destination concept. Such concepts have the goal to use technology developments to cope with the complexity of big cities and therewith increase the life quality for their residents.

This research links both new phenomena to explore and identify opportunities to cope with the negative impact of overtourism, by answering the research question: How can smart destination concepts support in mitigating overtourism problems?

We first identified the key root causes of overtourism causing a negative perception of quality of life and experience, and the key success factors of smart destination concepts supporting an increased quality of life. Following a qualitative research approach, we critically evaluated ex-ample cases and afterwards performed semi-structured interviews with industry experts.

The output of the research consists of a conceptual framework, which shows the interlinkages between relevant smart destination concept elements and the support these can provide to mitigate the negative impacts of overtourism. The framework is enriched with opportunities and limitations, which have been identified during the industry expert interviews. This research pro-vides recommendations, which can support a sustainable tourism development approach for destinations. Therefore, the output can be valuable to relevant stakeholders, such as DMO ex-perts, smart destination strategy makers, and senior policy makers.