MSc in International Tourism Management

MSc in International Tourism Management

ECTS credits
max. students
per semester


Be ready for the global tourism industry. The Master of Science (MSc) in International Tourism Management (ITM) graduate program prepares students to best address the future needs of the global tourism industry. The only Master of Science in Austria awarded the United Nations World Tourism Organization’s TedQual Certification, the program focuses on leadership and management, specifically with regards to hospitality-related companies, tourism marketing, tourism planning organizations, and policy makers.

Tailor your degree with an optional specialization and hands-on work experience. As part of your comprehensive tourism management education, you can add another skill set with an optional Enrichment Course Specialization. Specializations offer students the flexibility to acquire a deeper insight into areas such as Entrepreneurship, Innovation and Leadership, Digital Marketing, Innovation and Experience Design for Tourism, Real Estate Management or Sustainable Management and Policy. In addition, students can take advantage of integrating a customized internship into their curriculum and gain practical, hands-on experience through an internship or the Industry Excellence Program.

See the world and engage. Make your student life a truly international experience by going on exchange in your third semester to Madrid, Barcelona, Philadelphia or Orlando. Our students take part in international student conferences, as well as present their own projects with key industry players.

The MSc in International Tourism Management also serves as a solid foundation for those considering further academic pursuits, providing a qualification to pursue a PhD program.

Study Plan

First Year:

In the first year, students explore data analysis, tourism economics, global marketing, new media tools, and business ethicsy. They specialize in areas of interest, gaining expertise in the diverse field of international tourism management. 

Semester 1

  • Advanced Data Analysis & Decision Making
  • Tourism Economics
  • Tourism Marketing
  • Corporate Financial Management
  • International Destination Management

    Semester 2:

    • Research Design & Methods in Practice
    • Emerging Tools for New Media & Information Management
    • Service Quality Management for Tourism & Hospitality
    • Business Ethics
    • Enrichment Course* OR Internship OR Industry Excellence Program

      Second Year:

      The second year emphasizes innovation management, understanding tourist behavior, and completing a master's thesis. Students engage in a tourism business project, apply their knowledge to real-world scenarios, and deepen their expertise through specialization courses. 

      Semester 3:

      • Microeconomics of Competitiveness (MOC)
      • Tourist Behavior
      • Master Thesis Seminar
      • Master Thesis
      • Enrichment Course* OR Internship OR Industry Excellence Program

      Semester 4:

      • Tourism Business Project
      • Enrichment Course*
      • Enrichment Course*
      • Enrichment Course*
      • Master Thesis
      • Master Thesis Defense


      Seize the opportunity to integrate a customized internship into your curriculum, allowing you to gain hands-on experience and practical skills through our Industry Excellence Program. 

      Modul University Vienna is a member of the MOC Affiliate Network of Harvard Business School (HBS) since 2022. This affiliation allows our students the unique opportunity to study the prestigious Microeconomics of Competitiveness course, utilizing materials crafted by the Institute for Strategy & Competitiveness at Harvard Business School. 



      Enhance your comprehensive management education by choosing an Enrichment Course Specialization that aligns with your interests.


      "The analytical skills which I learned at MU have helped me a lot in my day-to-day job. The solid foundation in communication taught me logical thinking and how to hold discussions with senior management teams. It was a great experience to be a part of MU culture!"

      Tayita Youngcharoen, Thailand 

      Master Admissions

      When applying to Modul University Vienna for a Master program, you will need to meet the following admissions entry requirements and provide your documents in English through out online portal (hyperlink portal): 

      • Curriculum vitae (resume) 

      • Letter of motivation (1 A4 page) 

      • Bachelor's Degree (minimum of 3 years) 

      • Bachelor's Transcripts of Records 

      • Copy of passport 

      • Passport-sized photograph 

      • Two letters of recommendation (from academic sources) 

      • Proof of English proficiency level C1.  

      Exceptions: If not available yet, the Bachelor's Degree Diploma may be submitted later on. In such cases, the most up-to-date transcripts must be submitted and provisional admission may be granted until the pending document is submitted.

      All Master’s applicants must provide proof of their English proficiency, at minimum level C1 - according to the Common European Framework of Reference for Languages - through a test taken within the last two years.


      • TOEFL: 570 paper-based test (PBT) or 230 computer-based test (CBT) or 95 Internet-based test (IBT) 
      • IELTS: overall band score 7.0 (no sub-score below 6.5)
      • Pearson Academic: 76 points
      • Cambridge Certificate BEC Higher – Grade A or Cambridge Advanced Certificate of English: From Grade C. A minimum of 180 points is required.

      Exceptions will only be considered for students who are English natives or have completed their high school education entirely in English at recognized International Schools following American, British, or IB curricula.  Our admissions committee maintains the authority to request any additional evidence of English proficiency if deemed necessary.  

      Guide to our Online Application Portal


      Austrian universities typically do not have their own student housing accommodations. Instead, students in Vienna have a variety of excellent housing providers located throughout the city. Wherever you choose to live, there are some factors that you might want to consider in making your choice.

      Tuition Fees

      Program Semesters Fees / Semester
      MSc in Management 4 €5810
      Master in Business Administration (MBA) 3 €10140
      MSc in International Tourism Management 4 €5810
      MSc in Sustainable Development, Management and Policy 4 €5810

      Student Recruitment Advisors

      Andrada, Eduardo, Max and Jessica

      Get In Touch
      Start your application process here

      Have any questions about studying at MU or the application process? Connect with our Student Recruitment Team and they will assist you every step of the way.  

      Apply Now