WHY CHOOSE THIS PROGRAM?
- Leadership and management in hospitality-related industries
- Destination planning and tourism policy
- Marketing strategies tailored to the travel and tourism sector
- Navigating complex global tourism systems
You can personalize your academic journey by choosing an enrichment course specialization.
- Deeper knowledge in targeted subject areas
- Competitive advantages in niche tourism markets
- Customization to align with your career ambitions
If you aspire to continue your academic journey, this MSc serves as an excellent foundation for PhD Studies. Graduates leave equipped with:
- Research skills required for doctoral programs
- A deep understanding of sustainability challenges and policies
- The ability to contribute meaningfully to academic and professional communities
- Entrepreneurship, Innovation & Leadership
- Digital Marketing
- Innovation & Experience Design for Tourism
- Real Estate Management
- Sustainable Management & Policy
- International recognition of your degree
- Access to exclusive career and learning resources
- Confidence in a program committed to excellence
UN Tourism TedQual Accreditation
Modul University is proud to be the only university in Austria with UN Tourism TedQual accreditation for all our tourism programs, recognizing our commitment to excellence in educating future tourism leaders.
- Global recognition of your tourism education
- Enhanced access to industry-relevant knowledge and opportunities
- Confidence in a university dedicated to shaping future tourism leaders
Study Plan
First Year:
In the first year, students explore data analysis, tourism economics, global marketing, new media tools, and business ethics. They specialize in areas of interest, gaining expertise in the diverse field of international tourism management.
Semester 1:
- Advanced Data Analysis & Decision Making
- Tourism Economics and Finance
- Tourism Marketing: Theory and Practice
- Environmental Management and Sustainability
- International Destination Management
Semester 2:
- Research Design and Methods in Practice
- Artificial Intelligence and Information Management Strategies
- Service Quality Management for Tourism and Hospitality
- Business Ethics
- Enrichment Course* OR Internship OR Industry Excellence Program
Second Year:
The second year emphasizes innovation management, understanding tourist behavior, and completing a master's thesis. Students engage in a tourism business project, apply their knowledge to real-world scenarios, and deepen their expertise through specialization courses.
Semester 3:
- Microeconomics of Competitiveness (MOC)
- Tourist Behavior
- Master Thesis Seminar
- Master Thesis
- Enrichment Course* OR Internship OR Industry Excellence Program
Semester 4:
- Tourism Business Project
- Enrichment Course*
- Enrichment Course*
- Enrichment Course*
- Master Thesis
- Master Thesis Defense
Internship
Seize the opportunity to integrate a customized internship into your curriculum, allowing you to gain hands-on experience and practical skills through our Industry Excellence Program.
Modul University Vienna is a member of the MOC Affiliate Network of Harvard Business School (HBS) since 2022. This affiliation allows our students the unique opportunity to study the prestigious Microeconomics of Competitiveness course, utilizing materials crafted by the Institute for Strategy & Competitiveness at Harvard Business School.
Career Prospects for MSc in International Tourism Management
- Verkehrsbüro, Tourist Board, TourRadar
- Seekda GmbH, Vienna House, Zeitgeist (hotel / seminar & event centre)
- Anantara Palais Hansen Hotel, Liberty International
- Hospitality Business Development
- Service Designer
- Director of Destination Management
- Tourism Policy Advisor
- Hospitality e-Commerce Manager
- Destination Marketing & Management Organisations (DMOs), Hotels & Hospitality Groups
- Tour Operators / Travel Agencies / Incoming Tourism & DMCs (Destination Management Companies)
- Cultural Tourism / Museum & Heritage Management
Specializations
Industry Excellence Program
Master Admissions
When applying to Modul University Vienna for a Master program, you will need to meet the following admissions entry requirements and provide your documents in English through our application portal:
Curriculum vitae (resume)
Letter of motivation (1 A4 page)
Bachelor's Degree (minimum of 3 years)
Bachelor's Transcripts of Records
Copy of passport
Passport-sized photograph
Two letters of recommendation (from academic sources)
Proof of English proficiency level C1
*Please submit all the documents in a pdf format
MBA specific: A minimum of three years of professional experience in a responsible position.
Exceptions: If not available yet, the Bachelor's Degree Diploma may be submitted later on. In such cases, the most up-to-date transcripts must be submitted and provisional admission may be granted until the pending document is submitted.
All Master’s applicants must provide proof of their English proficiency, at minimum level C1 - according to the Common European Framework of Reference for Languages - through a test taken within the last two years.
ACCEPTED ENGLISH PROFICIENCY REQUIREMENTS FOR MASTER’S APPLICANTS:
- TOEFL: 570 paper-based test (PBT) or 230 computer-based test (CBT) or 95 Internet-based test (IBT)
- IELTS: overall band score 7.0 (no sub-score below 6.5)
- Pearson Academic: 76 points
- Cambridge Certificate BEC Higher – Grade A or Cambridge Advanced Certificate of English: From Grade C. A minimum of 180 points is required.
Exceptions will only be considered for students who are English natives or have completed their high school education entirely in English at recognized International Schools following American, British, or IB curricula. Our admissions committee maintains the authority to request any additional evidence of English proficiency if deemed necessary.
Suitable Bachelor Degrees for MSc in Management: Suitable preparation includes courses from the realms of Business or Economic Sciences as well as Social Sciences, with a minimum duration of three years and aptitude for research.
Suitable Bachelor Degrees for MSc in International Tourism Management: Suitable preparation includes courses from the realms of Tourism or Hospitality Management, Marketing, Management Science, Technical Sciences, Geography, Planning, Sociology, Policy Sciences, Law, or Economics.
Suitable Bachelor Degrees for MSc in Sustainable Development, Management and Policy: Suitable preparation includes courses from the realms of Environmental Sciences, Biology, Geography, Planning, Sociology, Political Science, Policy Sciences, Law, Management, or Economics.
Suitable Bachelor Degrees for MSc in Data Science for Sustainability: Suitable preparation includes courses from the realms of Biology, Business Informatics, Environmental Sciences, Geography, Sustainability (all with a quantitative focus), Computer Science, Data Science, Econometrics, Physics, Software Engineering, and Statistics with a minimum duration of three years and who can demonstrate aptitude for research.
Please note, applicants can be given prerequisite course(s) to fulfil eligibility criteria for a given master program. For prerequisite courses, once a student is enrolled, we provide them with the necessary learning materials and require an exam to be taken shortly before the semester begins. This exam can also be completed online. If a student does not pass the exam, the prerequisite courses will be added to the curriculum during the Master's program. This option incurs an additional fee for these courses.
STUDENT HOUSING
Austrian universities typically do not have their own student housing accommodations. Instead, students in Vienna have a variety of excellent housing providers located throughout the city. Wherever you choose to live, there are some factors that you might want to consider in making your choice.
Tuition Fees
| Program | Semesters | Fees / Semester |
|---|---|---|
| MSc in Management | 4 | €6000 |
| Master of Business Administration (MBA) | 3 | €10500 |
| MSc in International Tourism Management | 4 | €6000 |
| MSc in Sustainable Development, Management and Policy | 4 | €6000 |
| MSc in Data Science for Sustainability | 4 | €6000 |
Testimonials
"The analytical skills which I learned at MU have helped me a lot in my day-to-day job. The solid foundation in communication taught me logical thinking and how to hold discussions with senior management teams. It was a great experience to be a part of MU culture!"
Tayita Youngcharoen, Thailand