This specialization is designed to give you the knowledge and skills to successfully navigate in this ever-changing landscape. You will gain in-depth subject knowledge of the information and communication technology sectors, social media marketing, mobile strategies, consumer behavior, business intelligence, SEO/SEM, web analytics, branding, intellectual property rights, and big data, opening doors for you to become a digital marketing manager in a variety of industries.
Choose from the courses below:
- Smart Destinations
- Interactive Marketing
- Storytelling & Branding
- Big Data & Decision Support
- Digital Consumer Behavior
- Designing Tourism Experiences
- Search Engine Optimization & Marketing
- Predicting & Changing User Behavior with Recommenders in Tourism