BA (CE) in Smart Service and Experience Design

BA (CE) in Smart Service and Experience Design

ECTS credits​
students per class
per semester


Our continuing education bachelor programs offer a unique opportunity for professionals to fast- track their academic journey. With up to 90 ECTS credits awarded based on work experience, expertise, and previous education, individuals can accelerate their path to a BA (CE) Smart Service and Experience Design.

Delivered entirely in English, our program provides an international learning environment, enriching your educational experience. We integrate design thinking, digital competencies, management practices, and innovation to shape graduates into professionals prepared to meet evolving market demands. As Austria's sole undergraduate program in smart service design, students gain exclusive insights, hands-on experiences, and unique opportunities within this expanding field.

Study Plan

First Year:

Semester 1 (30 ECTS) - Fall:

  • Basics of Finance and Accounting
  • Fundamentals of Service Management
  • Design Thinking
  • Mathematics and Statistics I
  • Sustainability Literacy for Business
  • Understanding Innovation and Design

Semester 2 (28 ECTS) - Spring:

  • Marketing and Consumer Behavior
  • Mathematics and Statistics II
  • Sustainable business challenges/ The circular economy
  • Tourism & Hospitality Business Analysis
  • Organizational Behavior & CSR

Second Year:

Semester 3 (30 ECTS) - Fall:
  • Service Innovation
  • New Media and e-Business Applications
  • Service Operations Management
  • Integrated Marketing Communication
  • Visual Communication and Design
  • User Centered Design: principles, methods
Semester 4 (28 ECTS) - Spring:
  • Fundamentals of Web Programming and Application Development
  • Service Design Applications
  • Microeconomics
  • Market and Consumer Psychology
  • Marketing Intelligence
  • Introduction to Business Law

Third Year:

Semester 5 (31 ECTS) - Fall:
  • Immersive Media Production (VR/XR)
  • Data Science for Services
  • Internship Preparatory Course
  • Design Lab Digital
  • Design Lab Experience Economy
Semester 6 (29 ECTS) - Spring:
  • Internship (900 hours)


Enhance your comprehensive management education by choosing an Enrichment Course Specialization that aligns with your interests.


“As one of the first students in the "Applied Data Science" program, I've already gained valuable knowledge and hands-on experience from exceptional professors. The best part about our university is the small classrooms. I am now starting my third semester as an exchange student at the University of Central Florida in Orlando. The journey ahead promises to be full of rewarding experiences and personal growth.”

Clarissa Wölfer, 3rd Semester BSc in Applied Data Science

Bachelor Admissions

When applying to Modul University Vienna for a Bachelor program, you need to meet the following admissions entry requirements and provide your documents in English through our online portal: 

  • Curriculum vitae (personal data sheet) 

  • Letter of motivation (description of reasons for applying to Modul University Vienna) 

  • High school certificate 

  • High school transcripts of records 

  • Copy of passport 

  • Passport-sized photograph 

  • One letter of recommendation (from academic sources) 

  • Proof of English proficiency level B2 

All bachelor applicants must provide proof of their English proficiency, at minimum level B2 - according to the Common European Framework of Reference for Languages - through a test taken within the last two years. We accept different English Certificates, you can choose the one that suits you from the list below.

When applying, our Student Recruitment Advisors can exempt you from providing the High School Certificate and last year's study transcript. If you lack these documents, please email us at and our team will provide support to continue your application.


  • TOEFL Internet-Based Test– 79 points. A minimum of 22 points in writing is required 

  • IELTS – band score 6.5. We do not accept sub-scores below 6.0. A minimum of 6.0 in writing is required 

  • Cambridge Certificate – First Certificate in English (FCE): Minimum grade B and a minimum of 173 points are required

  • Pearson Academic – 59 points   

  • Exceptions will only be considered for students who are English natives or have completed their high school education entirely in English at recognized International Schools following American, British, or IB curricula.  Our admissions committee maintains the authority to request any additional evidence of English proficiency if deemed necessary. 

If you applied for a bachelor program and did not meet all requirements, you may still be accepted to study at Modul University Vienna on the condition of first completing our one-semester Foundation Program. You do not need to apply separately or again for the Foundation Program.  

Guide to our Online Application Portal

Check High School Requirements by Country

Criteria for International Schools Curriculum: If you have attended an international school in any country and followed an American, British, or International Baccalaureate curriculum, please review the admissions criteria specific to your curriculum here.


See what criteria apply to you based on your high school leaving certificate:

Please keep in mind that depending on your school system, you might need to complete the Foundation Program prior to your Bachelor Program. 


Austrian universities typically do not have their own student housing accommodations. Instead, students in Vienna have a variety of excellent housing providers located throughout the city. Wherever you choose to live, there are some factors that you might want to consider in making your choice.

Tuition Fees

Program Semesters Fees / Semester
Bachelor Professional 6 €10635
BA (CE) Marketing and New Media Technologies 6 €7740
BA (CE) Entrepreneurship, Innovation and Sustainability 6 €7740
BA (CE) Smart Service and Experience Design 6 €7740
BA (CE) Business Informatics 6 €7740

Student Recruitment Advisors

Andrada, Eduardo, Max and Jessica

Get In Touch
Start your application process here

Have any questions about studying at MU or the application process? Connect with our Student Recruitment Team and they will assist you every step of the way.  

Apply Now