Why attend tourmis?
- Gain Practical Skills: Learn to work directly with TourMIS, Europe’s leading tourism marketing information system.
- Leverage Data for Impact: Understand how to evaluate marketing activities and produce benchmarking reports.
- Engage with Industry Leaders: Join discussions led by renowned experts and key decision-makers in tourism.
- Explore the Future of Tourism: Discover innovations in planning, sustainability, and the social impact of tourism.
Day 1: TourMIS Users’ Workshop
Led by Prof. Karl Wöber, Founder of TourMIS
This hands-on workshop introduces participants to the functionalities of the TourMIS system. You'll learn how to enter and analyze tourism statistics, and use powerful benchmarking tools to generate insightful market research reports—crucial for shaping effective tourism marketing strategies.
Day 2: International Seminar
Hosted by ETC and CityDNA
The second day offers a dynamic seminar focused on contemporary issues in tourism, with a spotlight on: Innovation in Tourism Planning (2019); Sustainable Tourism Indicators (2024) or The Positive Social Impact of Tourism (2025). Expect expert-led presentations, open dialogue, and peer-to-peer knowledge sharing—all designed to inspire actionable ideas for the future of tourism.
Who should attend?
- Tourism board and DMO professionals
- Academics and researchers in tourism and hospitality
- Data analysts and marketers in travel-related industries
- Policy makers and sustainability officers