BA (CE) in Marketing and New Media Technologies

BA (CE) in Marketing and New Media Technologies

ECTS credits​
students per class
per semester


With our continuing education bachelor programs, your professional experience matters. Up to 90 ECTS credits can be awarded based on your work experience, existing expertise, and previous education, allowing you to accelerate your path to a BA (CE) in Marketing and Media Technologies.

Offered in English, our program provides an international environment that enriches your learning experience. Our forward-thinking curriculum emphasizes digital media proficiency and emerging technologies and provides you with unique access to innovative tools such as the WebLyzard Web Intelligence platform and Storypact (AI-guided text production), ensuring you're equipped with the skills needed now and in the future.

Unlike traditional marketing programs, our curriculum extends beyond just communication marketing practices to include modules on various aspects of modern marketing, including brand communication, digital marketing, social media marketing, interactive storytelling, immersive experiences (AR, XR, VR), generative AI and sustainability.

Through our internship model, you will engage in real-world projects, gaining practical experience and industry-relevant insights that prepare you for your future career.

Upon completing our program, you'll be prepared for a variety of exciting career opportunities, including:

Potential Job Roles:

  • Communication Manager

  • Media Specialist

  • Brand Manager

  • Social Media Manager

  • Public Relations Specialist

  • Content Creator

  • Communications Specialist

Study Plan

First Year:

Semester 1 (32 ECTS) - Fall:

  • Basics of Finance and Accounting
  • Marketing and Consumer Behavior
  • Math and Stats
  • Sustainability Literacy for Business
  • New Media and e-Business Applications

Semester 2 (32 ECTS) - Spring:

  • Product and Brand Management
  • Fundamentals of Computer Science and Programming
  • Ethics in International Management
  • Math and Stats II
  • PR & Communication
  • Organizational Behavior & CSR

Second Year:

Semester 3 (30 ECTS) - Fall:

  • Foundations of Artificial Intelligence
  • Text Mining and Media Analysis
  • Project Management
  • Integrated Marketing Communication
  • Visual Communication and Design
  • User Centered Design: principles, methods
Semester 4 (28 ECTS) - Spring:
  • Intercultural Communication
  • Cases & Technology in Interactive Marketing
  • Generative AI
  • Market and Consumer Psychology
  • Marketing Intelligence
  • Introduction to Business Law

Third Year:

Semester 5 (29 ECTS) - Fall:
  • Immersive Media Production (VR/XR)
  • Performance Marketing
  • Internship Preparatory Course
  • Design lab digital
  • Marketing Research and Empirical Project
  • Social Media Marketing Planning
Semester 6 (29 ECTS) - Spring:
  • Internship (900 hours)


Enhance your comprehensive management education by choosing an Enrichment Course Specialization that aligns with your interests.


“As one of the first students in the "Applied Data Science" program, I've already gained valuable knowledge and hands-on experience from exceptional professors. The best part about our university is the small classrooms. I am now starting my third semester as an exchange student at the University of Central Florida in Orlando. The journey ahead promises to be full of rewarding experiences and personal growth.”

Clarissa Wölfer, 3rd Semester BSc in Applied Data Science

Bachelor Admissions

When applying to Modul University Vienna for a Bachelor program, you need to meet the following admissions entry requirements and provide your documents in English through our online portal: 

  • Curriculum vitae (personal data sheet) 

  • Letter of motivation (description of reasons for applying to Modul University Vienna) 

  • High school certificate 

  • High school transcripts of records 

  • Copy of passport 

  • Passport-sized photograph 

  • One letter of recommendation (from academic sources) 

  • Proof of English proficiency level B2 

All bachelor applicants must provide proof of their English proficiency, at minimum level B2 - according to the Common European Framework of Reference for Languages - through a test taken within the last two years. We accept different English Certificates, you can choose the one that suits you from the list below.

When applying, our Student Recruitment Advisors can exempt you from providing the High School Certificate and last year's study transcript. If you lack these documents, please email us at and our team will provide support to continue your application.


  • TOEFL Internet-Based Test– 79 points. A minimum of 22 points in writing is required 

  • IELTS – band score 6.5. We do not accept sub-scores below 6.0. A minimum of 6.0 in writing is required 

  • Cambridge Certificate – First Certificate in English (FCE): Minimum grade B and a minimum of 173 points are required

  • Pearson Academic – 59 points   

  • Exceptions will only be considered for students who are English natives or have completed their high school education entirely in English at recognized International Schools following American, British, or IB curricula.  Our admissions committee maintains the authority to request any additional evidence of English proficiency if deemed necessary. 

If you applied for a bachelor program and did not meet all requirements, you may still be accepted to study at Modul University Vienna on the condition of first completing our one-semester Foundation Program. You do not need to apply separately or again for the Foundation Program.  

Guide to our Online Application Portal

Check High School Requirements by Country

Criteria for International Schools Curriculum: If you have attended an international school in any country and followed an American, British, or International Baccalaureate curriculum, please review the admissions criteria specific to your curriculum here.


See what criteria apply to you based on your high school leaving certificate:

Please keep in mind that depending on your school system, you might need to complete the Foundation Program prior to your Bachelor Program. 


Austrian universities typically do not have their own student housing accommodations. Instead, students in Vienna have a variety of excellent housing providers located throughout the city. Wherever you choose to live, there are some factors that you might want to consider in making your choice.

Tuition Fees

Program Semesters Fees / Semester
Bachelor Professional 6 €10635
BA (CE) Marketing and New Media Technologies 6 €7740
BA (CE) Entrepreneurship, Innovation and Sustainability 6 €7740
BA (CE) Smart Service and Experience Design 6 €7740
BA (CE) Business Informatics 6 €7740

Student Recruitment Advisors

Andrada, Eduardo, Max and Jessica

Get In Touch
Start your application process here

Have any questions about studying at MU or the application process? Connect with our Student Recruitment Team and they will assist you every step of the way.  

Apply Now