BBA Tourism and Hospitality Management

BBA Tourism and Hospitality Management

ECTS credits​
students per class
per semester


Jumpstart your career in the thriving tourism and hospitality industry with our specialized program tailored for high school graduates. Designed for those without prior practical education in the field (apprenticeship, vocational school, associate degrees, etc.), this 3-year program offers a unique advantage.

Benefit from our support in securing professional experience during your internship semester. Upon graduation, you'll possess valuable proof of industry expertise, giving you a competitive edge for a successful career launch.

Through a combination of theoretical knowledge and practical experiences, you will learn how to navigate the complexities of the global tourism market.

Our focus on innovative information communication technology and sustainable management strategies is unique for undergraduate university degrees of this type in Central Europe.

Explore topics such as destination management, customer service, revenue management, and tourism marketing, and equip yourself with the expertise to create exceptional guest experiences and create your own hospitality brand.

The 3-year BBA in Tourism and Hospitality Management program now offers an opportunity to complete 2 years in Hong Kong, extending the overall program length to 4 years, across two campuses in two outstanding cities. You get an opportunity to gain 2 valuable degrees leveraging Modul's extensive expertise in Vienna's tourism sector and benefiting from the globally acclaimed program at Hong Kong Polytechnic University's School of Hotel and Tourism Management, recognized as the best program worldwide for Hospitality and Tourism Management by the Shanghai Ranking.

Study Plan

First Year:

Build a solid foundation in business basics, accounting, critical thinking, and corporate responsibility. Gain essential knowledge and skills that form the basis of a successful career in the field of tourism and hospitality.

Semester 1:

  • Marketing & Consumer Behavior
  • Accounting & Management Control l
  • Math & Statistics I
  • Critical Thinking & Problem Solving
  • Advanced Business Communication
  • Sustainability Literacy for Business

Semester 2:

  • Organizational Behavior & Corporate Social Responsibilities
  • Accounting & Management Control II
  • Math & Statistics II Microeconomics
  • Academic Writing
  • Principles of Business Law

Second Year:

Deepen your understanding with courses focused on HR, economics, ethics in international management, new media applications, and gain hands-on experience through a 900-hour internship. Expand your horizons with a study abroad program in New York, immersing yourself in a diverse international environment.

Semester 3:

  • HR Management & Management Development
  • Financial Management & Investment Planning
  • Macroeconomics
  • New Media & e-Business Applications
  • Tourism & Hospitality Business Analysis
  • Internship Preparatory Course

Semester 4:

  • Internship 5-6 months (900h)

Third Year:

Undertake a thesis project, allowing you to apply your knowledge and research skills to a specific area of interest in the tourism and hospitality industry. Explore trends shaping the field and develop an entrepreneurial mindset. Choose specializations that align with your career goals and further enhance your expertise.

Semester 5:
  • Bachelor Thesis Tutorial
  • Service Operations Management
  • Latest trends in Tourism, Hospitality & Events
  • Marketing Research and Empirical Project
  • Specialization Course*
  • Specialization Course*
  • Specialization Course*

Semester 6:

  • Entrepreneurship, Innovation & Business Planning
  • Specialization Course*
  • Specialization Course*
  • Specialization Course*
  • Bachelor Thesis

*possible specializations to choose from:

  • Hotel Management
  • Tourism and Event Management


A compulsory internship of 900 hours (approximately 4-6 months) during the 3-year BBA program offers students a valuable opportunity to gain practical experience in the tourism and hospitality industry. With a wide range of internships available, students can explore various sectors and roles, enhancing their skills and expanding their professional network.

You could secure an internship in... 

  • Hotel Operations
  • Event Management
  • Restaurant Management
  • Tourism Marketing
  • Resort Operations
  • Hospitality Sales
  • Travel Agency

Internships provide MU Vienna students with real-world exposure, allowing them to apply classroom knowledge in practical settings, develop essential skills, and make informed career choices within the diverse tourism and hospitality sector.

For further information on the requirements of the internship, please read the Internship Manual carefully. 



Enhance your comprehensive management education by choosing an Enrichment Course Specialization that aligns with your interests.


“At Modul University you have the opportunity to take your knowledge and skills to the next level. The close relationship with the lecturers allows you to identify your individual strengths and weaknesses and improve them further. In my specialization in Event Management, we were able to work on real projects that helped us put theory into practice immediately.”

BBA Graduate - Lara Schaffler 

Bachelor Admissions

When applying to Modul University Vienna for a Bachelor program, you need to meet the following admissions entry requirements and provide your documents in English through our online portal: 

  • Curriculum vitae (personal data sheet) 

  • Letter of motivation (description of reasons for applying to Modul University Vienna) 

  • High school certificate 

  • High school transcripts of records 

  • Copy of passport 

  • Passport-sized photograph 

  • One letter of recommendation (from academic sources) 

  • Proof of English proficiency level B2 

All bachelor applicants must provide proof of their English proficiency, at minimum level B2 - according to the Common European Framework of Reference for Languages - through a test taken within the last two years. We accept different English Certificates, you can choose the one that suits you from the list below.

When applying, our Student Recruitment Advisors can exempt you from providing the High School Certificate and last year's study transcript. If you lack these documents, please email us at and our team will provide support to continue your application.


  • TOEFL Internet-Based Test– 79 points. A minimum of 22 points in writing is required 

  • IELTS – band score 6.5. We do not accept sub-scores below 6.0. A minimum of 6.0 in writing is required 

  • Cambridge Certificate – First Certificate in English (FCE): Minimum grade B and a minimum of 173 points are required

  • Pearson Academic – 59 points   

  • Exceptions will only be considered for students who are English natives or have completed their high school education entirely in English at recognized International Schools following American, British, or IB curricula.  Our admissions committee maintains the authority to request any additional evidence of English proficiency if deemed necessary. 

If you applied for a bachelor program and did not meet all requirements, you may still be accepted to study at Modul University Vienna on the condition of first completing our one-semester Foundation Program. You do not need to apply separately or again for the Foundation Program.  

Guide to our Online Application Portal

Check High School Requirements by Country

Criteria for International Schools Curriculum: If you have attended an international school in any country and followed an American, British, or International Baccalaureate curriculum, please review the admissions criteria specific to your curriculum here.


See what criteria apply to you based on your high school leaving certificate:

Please keep in mind that depending on your school system, you might need to complete the Foundation Program prior to your Bachelor Program. 


Austrian universities typically do not have their own student housing accommodations. Instead, students in Vienna have a variety of excellent housing providers located throughout the city. Wherever you choose to live, there are some factors that you might want to consider in making your choice.

Tuition Fees

Program Semesters Fees / Semester
BSc Applied Data Science 6 €7740
BSc International Management 6 €7740
BBA Tourism and Hospitality Management 6 €7740
BSc International Management with Professional Experience 7 €7320
BBA Tourism, Hotel Management & Operations 8 €8080
BBA / BSc Mobility Agreement Vienna & Hong Kong 8 €7740

Student Recruitment Advisors

Andrada, Eduardo, Max and Jessica

Get In Touch
Start your application process here

Have any questions about studying at MU or the application process? Connect with our Student Recruitment Team and they will assist you every step of the way.  

Apply Now