BBA in Tourism and Hospitality Management

BBA in Tourism and Hospitality Management

180
ECTS credits​
6
semesters
30
students per class
€9.000
per semester

WHY CHOOSE THIS PROGRAM?

Designed for High School Graduates – No Prior Experience Needed
This specialized 3-year BBA in Tourism and Hospitality Management is ideal for recent high school graduates without prior vocational or practical education (e.g., apprenticeships, associate degrees). It’s a direct pathway into the world of tourism and hospitality, tailored to help you build a successful career from the ground up.
Explore In-Demand Industry Topics
You’ll explore a wide range of topics essential to tourism and hospitality leadership:
  • Destination management
  • Customer service excellence
  • Revenue and yield management
  • Tourism marketing strategies
Learn to Navigate the Global Tourism Landscape
You’ll gain deep insight into the complex and dynamic global tourism market, combining theory with practice to develop critical skills.
Key learning outcomes include:
  • Understanding global market trends
  • Developing customer-centric strategies
  • Building problem-solving and operational skills
Gain Real-World Experience with Internship Support
We provide dedicated support in securing professional internship placements, ensuring you graduate with both knowledge and experience.
Upon completion, you’ll have:
  • Industry-relevant experience
  • A professional internship semester
  • Proof of practical skills to stand out to future employers
Cutting-Edge Curriculum with a Focus on Innovation
What sets this program apart in Central Europe is its integration of:
  • Innovative information and communication technologies (ICT)
  • Sustainable management practices
  • A future-facing approach to tourism and hospitality education

Dual-City Study Option: Vienna & Hong Kong

BBA / BSc Mobility Agreement

Expand your academic journey across two world-class cities. You now have the option to:

  • Complete 2 years in Hong Kong at the prestigious Hong Kong Polytechnic University – School of Hotel and Tourism Management, ranked #1 globally for hospitality and tourism (Shanghai Ranking)
  • Extend your study duration to 4 years
  • Earn two degrees, enhancing your global competitiveness and cross-cultural expertise
image

Astrid Dickinger

School Head and Program Area Director

”
Our Bachelor in Tourism and Hospitality Management equips students with the skills, experience, and international outlook needed to thrive in one of the world’s most exciting industries. With expert faculty, strong industry connections, and a focus on innovation and sustainability, we prepare graduates to shape the future of tourism and hospitality worldwide.
Modul University is proud to be the only university in Austria with UN Tourism TedQual accreditation for all our tourism programs, recognizing our commitment to excellence in educating future tourism leaders.
UN Tourism TedQual

Study Plan

First Year

Build a solid foundation in business basics, accounting, critical thinking, and corporate responsibility. Gain essential knowledge and skills that form the basis of a successful career in the field of tourism and hospitality.

  • Tourism and Hospitality Business Analysis
  • Accounting & Management Control l
  • Math & Statistics I
  • Critical Thinking & Problem Solving
  • Advanced Business Communication
  • Sustainability Literacy for Business

  • Organizational Behavior & Corporate Social Responsibilities
  • Accounting & Management Control II
  • Math & Statistics II Microeconomics
  • Academic Writing
  • Microeconomics
  • Marketing and Consumer Behavior

Second Year

Deepen your understanding with courses focused on HR, economics, ethics in international management, new media applications, and gain hands-on experience through a 900-hour internship. Expand your horizons with a study abroad program in New York, immersing yourself in a diverse international environment.

  • HR Management & Management Development
  • Financial Management & Investment Planning
  • Macroeconomics
  • New Media & e-Business Applications
  • Marketing Research and Empirical Project
  • Professional Development

  • Academic Writing
  • Bachelor Thesis Tutorial
  • Hotel Industry Analytics
  • Principles of Business Law
  • Revenue Management

Third Year

Undertake a thesis project, allowing you to apply your knowledge and research skills to a specific area of interest in the tourism and hospitality industry. Explore trends shaping the field and develop an entrepreneurial mindset. Choose specializations that align with your career goals and further enhance your expertise.

  • Bachelor Thesis Tutorial
  • Entrepreneurship, Innovation and Business Planning

  • Digital Transformation and Artificial Intelligence in Business

  • Macroeconomics

  • Specialization Course *

  • Internship - 960 Hours
  • Internship Report

A compulsory internship of 960 hours during the 3-year BBA program offers students a valuable opportunity to gain practical experience in the tourism and hospitality industry. With a wide range of internships available, students can explore various sectors and roles, enhancing their skills and expanding their professional network.
You could secure an internship in... 
  • Hotel Operations
  • Event Management
  • Restaurant Management
  • Tourism Marketing
  • Resort Operations
  • Hospitality Sales
  • Travel Agency
Internships provide MU Vienna students with real-world exposure, allowing them to apply classroom knowledge in practical settings, develop essential skills, and make informed career choices within the diverse tourism and hospitality sector.

  • Hotel Management
  • Tourism and Event Management
lecturers

Career Prospects for BBA in Tourism and Hospitality Management

This program trains future leaders in tourism, hospitality, and event management, blending business skills with industry-specific expertise. Graduates take on roles in destination planning, hotel operations, event management, and tourism marketing.

  • European Travel Commission, Vienna Tourist Board, UNESCO Heritage sites
  • MICE Corporations (e.g. IMEX, PCMA), Event Agencies, Conference Centers, Hotel Brands
  • TUI Group, Booking Holdings, Expedia, TripAdvisor, Hospitality Brands, Start-Ups
  • Marriott, Hilton, Hyatt, Accor, Kempinski
  • KPMG, Accenture, EY, Raiffeisen Bank International, Booking Holdings

  • Destination Manager, Tourism Development Officer, Cultural Heritage Coordinator, MICE Destination Planner
  • Event Manager, Conference Organizer, Guest Experience Manager, Destination Events Coordinator
  • Tourism Marketing Specialist, Digital Campaign Manager, Sales Executive 
  • Rooms Division Manager, Food & Beverage Manager, Front Office Supervisor, Talent Manager 
  • Business Development, Consultant, Operations Controller, Financial Analyst, Project Manager

  • Destination Management
  • Tourism and Events Management
  • Marketing & Sales (Tourism)
  • Hotels, Resorts, Restaurants
  • Business and Finance

SPECIALIZATIONS

Enhance your comprehensive management education by choosing an Enrichment Course Specialization that aligns with your interests.

Bachelor Admissions

When applying to Modul University Vienna for a Bachelor program, you need to meet the following admissions entry requirements and provide your documents in English through our application portal: 

  • Curriculum vitae (personal data sheet) 

  • Letter of motivation (description of reasons for applying to Modul University Vienna) 

  • High school certificate 

  • High school transcripts of records 

  • Copy of passport 

  • Passport-sized photograph 

  • One letter of recommendation (from academic sources) 

  • Proof of English proficiency level B2 

*Please submit all the documents in a pdf format

All bachelor applicants must provide proof of their English proficiency, at minimum level B2 - according to the Common European Framework of Reference for Languages - through a test taken within the last two years. We accept different English Certificates, you can choose the one that suits you from the list below.

When applying, our Student Recruitment Advisors can exempt you from providing the High School Certificate and last year's study transcript. If you lack these documents, please email us at recruitment@modul.ac.at and our team will provide support to continue your application.

ACCEPTED ENGLISH PROFICIENCY REQUIREMENTS FOR BACHELOR APPLICANTS:  

  • TOEFL Internet-Based Test– 79 points. A minimum of 22 points in writing is required 

  • IELTS – band score 6.5. We do not accept sub-scores below 6.0. A minimum of 6.0 in writing is required 

  • Cambridge Certificate – First Certificate in English (FCE): Minimum grade B and a minimum of 173 points are required

  • Pearson Academic – 59 points   

  • Exceptions will only be considered for students who are English natives or have completed their high school education entirely in English at recognized International Schools following American, British, or IB curricula.  Our admissions committee maintains the authority to request any additional evidence of English proficiency if deemed necessary. 

If you applied for a bachelor program and did not meet all requirements, you may still be accepted to study at Modul University Vienna on the condition of first completing our one-semester Foundation Program. You do not need to apply separately or again for the Foundation Program.  

Check High School Requirements by Country

Criteria for International Schools Curriculum: If you have attended an international school in any country and followed an American, British, or International Baccalaureate curriculum, please review the admissions criteria specific to your curriculum below.

 

See what criteria apply to you based on your high school leaving certificate:

Please keep in mind that depending on your school system, you might need to complete the Foundation Program prior to your Bachelor Program. 

Apply Now

STUDENT HOUSING

Austrian universities typically do not have their own student housing accommodations. Instead, students in Vienna have a variety of excellent housing providers located throughout the city. Wherever you choose to live, there are some factors that you might want to consider in making your choice.

Tuition Fees

Program Semesters Fees / Semester
BA in International Relations and Sustainability 6 €9000
BSc in International Management 6 €9000
BSc in International Management with Professional Experience 7 €8700
BSc in Applied Data Science 6 €9000
BBA in Tourism, Hotel Management & Operations 8 €9000
BBA / BSc Mobility Agreement Vienna & Hong Kong 8 €9000
BBA in Tourism and Hospitality Management 6 €9000
BSc in Human Resource Management 6 €9000

Student Stories

Student Affairs
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Izzamaya Sayre Lama

BBA in Tourism and Hospitality Management

”
I discovered Modul through a close friend, and its program aligned with my passion for event planning. Although leaving Hong Kong and coming to Europe was challenging, as it meant being away from my family for the first time and experiencing a new continent, I have received a huge amount of support from my loved ones and the university staff. Their encouragement has fueled my motivation to excel academically. I really like Modul's student events, organized trips, approachable lecturers and staff, the study areas, and the view of Vienna. I am immensely grateful to everyone who has supported me on this transformative journey, as their constant support has significantly enhanced my experience at Modul University.

Talk To Us

If you have questions about studying at MU, the application process or any other topic related to the university please contact us

Get In Touch
Start your application process here

Have any questions about studying at MU or the application process? Connect with our Student Recruitment Team and they will assist you every step of the way.  

Apply Now