Tourism & Event Management

By choosing this specialization you will be equipped with the skills and knowledge needed for the successful project management in tourism and event planning. You will learn how to manage conventions, sports, and cultural events and how to forecast and analyze impacts specific to the tourism and events sector.


Conventions, Sports & Culture Events Management

Learn the fundamental infrastructures of events, focusing on the specific characteristics of international association business, culture, and sport events.

Project Management for Tourism and Event Planning

Discover key project management methods and all the considerations needed by a successful manager to see projects through to fruition, from potential risks, calculating resources and crisis management.

Digital Technology for the Experience Economy

Distinguish how tourists engage and use digital technology - what has been the impact of it in tourism and hospitality? You will look at this topic from both the consumer and business point of view from customer experience to sustainability and industry governance.

Designing Experiences for Tourism and Events

Leading on from the previous two courses, here you will explore theoretical and practical tools and strategic considerations when designing customer experiences.

Impact Analysis & Forecasting for Tourism & Events

This project-based course supports developing key methodological skills to conduct self-driven event impact analysis. You will learn appreciate and understand historic impact evaluation as well as more modern holistic approaches.

Student Recruitment Advisors

Andrada, Eduardo, Max and Jessica

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Have any questions about studying at MU or the application process? Connect with our Student Recruitment Team and they will assist you every step of the way.  

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