Innovation and Experience Design for Tourism

The rapid development of information and communication technology in tourism has had a huge impact on tourist experiences. Online booking, social media usage during the trip, and the abundance of travel apps have changed the way people travel.

Experience engineering and design are at the core of successful management at tourist destinations. This specialization will provide you with the tools and knowledge to create exceptional tourist experiences, preparing you for in-demand positions in the tourism sector. You will gain deep insight into communication technologies in tourism, consumer usage and adoption, digital marketing for destinations, special sector tourism, smart destinations and know-how to create and develop experiences.

Courses in this specialization include:

  • Smart Destination
  • Designing Tourism Experience
  • Storytelling & Branding
  • The Sharing Economy
  • Search Engine Optimization & Marketing
  • Predicting & Changing User Behavior with Recommenders in Tourism
  • Interactive Marketing
  • Social Media Marketing
  • Digital Consumer Beavior
  • Hotel Real Estate Planning & Valuation
  • Big Data & Decision Support

Student Recruitment Advisors

Andrada, Eduardo, Max and Jessica

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Start your application process here

Have any questions about studying at MU or the application process? Connect with our Student Recruitment Team and they will assist you every step of the way.  

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