BUILD A SOLID FOUNDATION IN BUSINESS AND MANAGEMENT
In your first year of studies, you will learn the fundamentals of modern business practices. Introductory courses in financial management, business administration, human resource management, marketing, economics, and European business law prepare you for advanced subjects and your future career.
UPGRADE YOUR PROFESSIONAL SKILLS
Successful business requires great communication — further courses will enhance your ability to convey your business ideas and research findings in a professional way. You will boost your communication and presentation skills, improve your academic writing, and further your personal development and networking aptitude. To keep up in the ever-changing business environment, you will learn the key concepts and principles of problem solving, critical thinking, decision making, creativity, and teamwork, as well as how to design, plan and implement your own projects.
BE READY FOR AN INTERNATIONAL CAREER
Culture, language, political systems, geography and socio-economic factors all influence business practices. To compete in this complex world, you will gain in-depth knowledge of a wide range of aspects of international business including management ethics, finance and taxation, entrepreneurship and innovation, and strategic management. Combined with a focus on research and analytical skills, this program provides a strong foundation for specialized master programs offered by leading national and international business schools, or to start your career right after graduation.
This program is the perfect choice for high school graduates (A-level degree, Matura, Abitur, or equivalent) who are looking for a business management degree. You will gain state-of-the-art management competencies and leadership skills in an international context. If you have career aspirations in marketing, sales and public relations, finance, human resource management, or want to start your own business this program would be the ideal choice. You will learn how to develop and implement management strategies, deal with organizational issues related to international business, and manage projects and teams in a global environment. This program approaches international management from various angles including business theory, professional relationships, and problem-solving skills to prepare you for day-to-day management practice.