A 4-part specialization aiming to provide students with a broad exposure to a range of progressive subjects that complement and extend beyond the fundamentals of international management covered in mainstream study program. Students will study an eclectic mix of topics relevant for the management of contemporary businesses in an international context.
International Corporate Finance
Key concepts and principles of corporate finance, from understanding company valuation methods and comparable company analysis to debt financing instruments and determining the cost of capital of a firm.
The Principles of the Crypto Economy
The fundamentals and functions of Blockchain (Distributed Ledger Technology or Token Economy) are explored with focus on implications for businesses, including macroeconomic and legal implications of blockchain.
Leadership & Power
Power inequality can affect collective action, therefore understanding the relationship between power and leadership is instrumental in understanding business and social outcomes. - how teams cohere or disperse, corporations are profitable or fail, how nations grow or decline
Integrated Marketing Communications
Move progressively from strategy and overall brand management to advertising tools and campaign management, traditional, digital, and alternative marketing as well as promotional tools. A particular focus will be on how future companies can handle the challenge of marketing themselves to digital and international consumers in an ever-evolving climate.
This program is the perfect choice for high school graduates (A-level degree, Matura, Abitur, or equivalent) who are looking for a business management degree. You will gain state-of-the-art management competencies and leadership skills in an international context. If you have career aspirations in marketing, sales and public relations, finance, human resource management, or want to start your own business this program would be the ideal choice. You will learn how to develop and implement management strategies, deal with organizational issues related to international business, and manage projects and teams in a global environment. This program approaches international management from various angles including business theory, professional relationships, and problem-solving skills to prepare you for day-to-day management practice.
*title of degree on Diploma: Bachelor of Science in International Management