BUILD A SOLID FOUNDATION IN BUSINESS AND MANAGEMENT
In your early semesters, you will learn the fundamentals of modern business practices. Introductory courses in financial management, marketing and consumer behavior, human resource management, economics, and business law will set the stage for more advanced subjects and your future career.
UPGRADE YOUR PROFESSIONAL SKILLS
Successful business requires great communication — further courses will enhance your ability to convey your business ideas and research findings in a professional way. You will boost your communication and presentation skills, improve your academic writing, and further your personal development and networking aptitude. To keep up in the ever-changing business environment, you will learn the key concepts and principles of problem solving, critical thinking, decision making, creativity, and teamwork.
DESIGN EXPERIENCES FOR TOURISM AND EVENTS
The specialization in Tourism and Event Management will equip you with the skills and knowledge needed for the successful project management in tourism and event planning. You will learn how to manage conventions, sports, and cultural events and how to analyze impacts and forecast within the tourism and event domains. The courses on experience design and digital technologies will enable you to develop innovative tourism products and stage successful events. Finally, your analytical skills will be strengthened by working on your capstone project, a real-life industry project, from the inception to the post-completion assessment.
This program is the perfect choice for high school graduates (A-level degree, Matura, Abitur, or equivalent) who have already gained practical education in the tourism and hospitality industry prior to entering the program (via apprenticeship, vocational school, associate degrees, etc.). It is also an excellent choice for students without prior practical education in the tourism and hospitality sector if their primary focus is to pursue a career in event management, tourism businesses, organizations, or related industries rather than a career in the hotel or food service industry.
*title of degree on Diploma: Bachelor of Business Administration in Tourism and Hospitality Management