School of Applied Data Science

School of Applied Data Science

Welcome to the School of Applied Data Science at Modul University Vienna

With the growing demand for data science skills in optimizing business processes, our interdisciplinary approach addresses real-world problems in various fields. As a result, MU Vienna has founded the School of Applied Data Science and launched our new BSc in Applied Data Science, capitalizing on our interdisciplinary tradition and comprehensive quantitive data-driven approach.

About

The School of Applied Data Science, as well as our flagship BSc program, equips students with specialized skills in big data processing, analysis, Artificial Intelligence algorithms such as machine learning and data mining, along with fundamental business management knowledge. Join us to explore the exciting world of applied data science across industries such as finance, e-commerce, media, healthcare, marketing, sales, and communication.
Faculty members

Research Focus

Faculty members at the School of Applied Data Science conduct cutting-edge research across a wide range of domains in Artificial Intelligence and Data Science. Their work emphasizes both methodological advances and practical applications with societal, environmental, and economic impact.

 

Prominent areas of investigation include:

 

Natural Language Processing (NLP)

Developing methods to analyze and understand large-scale text data from domains such as marketing, tourism, social sciences, and engineering. Research also explores conversational AI, including chatbots and agents for information access, recruitment, human resources, and educational support.

 

Computer Vision & Knowledge Graphs

Advancing machine learning approaches to interpret visual information and combine it with structured knowledge representations. Applications include classifying tourist photography, extracting destination branding, and exploring neuro-symbolic AI for human-like visual perception.

 

Information Retrieval and Recommender Systems 
Designing novel methods to empower users in accessing relevant information. Research includes retrieval-augmented generation, large language models, and quantum-inspired approaches, with applications in areas such as scholarly search and recommendation, digital libraries, and the digital humanities.

Web and Network Science

Huge amounts of data available on the Web and in social media allow us to analyze important social and economic phenomena such as diffusion of information, emergence of communities, or self-organization in collaborative efforts. To analyze such large datasets methods from graph theory and network science are of primary importance as the data often comes in form of relations between different entities. For example, data in social media is typically represented with social networks and the data on the Web with infromation networks. In our research we quantitatively analyze large emprirical datasets but also develop new methods for network analysis.

 

Predictive Analysis

Predicting the future is valuable for individuals and businesses, enabling strategic changes to maximize benefits or minimize potential damage. With advancements in big data, AI technologies, and predictive analytics, our School of Data Science researches how various data inputs can improve accuracy in open domain settings. While perfect knowledge of the future is elusive, our findings demonstrate how knowledge extracted from big data can guide organizations in making informed decisions. Join us to explore the power of predictive analytics in shaping a more probable future.

 

Reinforcement & Multi-Agent Learning

Modeling complex decision-making processes in dynamic environments. Applications range from stock market prediction to sustainable systems and smart city management.

 

Generative Artificial Intelligence
Investigating generative models to enhance information discovery, knowledge creation, and decision support in academic and applied contexts.

Beyond these methodological fields, researchers study mobility patterns, climate change perceptions, and the societal impacts of information overload. The School is an active partner in international collaborations, including the EU-funded Marie Skłodowska-Curie Staff Exchange project OMINO, which investigates information overload and its mitigation in cooperation with leading academic and industry partners across Europe, the UK, Asia, Australia, and the US.

The School’s interdisciplinary approach is reinforced through collaboration with Modul University’s other schools in Sustainability, Governance and Methods, Tourism, and International Management. This ensures that research outcomes are both academically rigorous and highly relevant for industry, policy, and civil society.

 

Projects

In this project funded by the EU Commission under Marie Curie Staff Exchange we analyze the information overload problem that many people experience in our modern society. In our work packages, we investigate how recommender systems can be used in remedying the information overload problem.

Study Options

BSc Applied Data Science

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