School of International Management

School of International Management

Welcome to the School of International Management at Modul University Vienna

Led by Prof. Dr. Horst Treiblmaier, we are dedicated to providing a comprehensive education in international management and conducting cutting-edge interdisciplinary research in key areas. Our program and research focus on various topics, including Blockchain, cryptoeconomics, disruptive impact of technology, supply chain management, and more. In the field of marketing, research concentrates on how consumers respond to new technologies, such as virtual and augmented reality, digital signage systems and electronic shelf labels. Another research cluster evolves around the questions how marketing communication has changed in the last decades and how marketers need to adapt their communication strategy to new trends (i.e. selfie campaigns, media multitasking, influencer marketing).

At the School of International Management, we are committed to fostering a dynamic learning environment where students gain practical knowledge and develop critical thinking skills. Our research contributes to advancements in the field and provides valuable insights for real-world applications.

About

The School of International Management aims to develop students' academic, professional, and personal skills, preparing them for leadership positions. 

Our programs offer an excellent academic and practical education in international business, equipping students with the necessary skills to meet the demands of global business and perse cultural contexts. 

Graduates are qualified for various positions in consulting, marketing, financial management, and human resources management. 

To learn more about our School of International Management and the exciting opportunities it offers, we invite you to download our comprehensive Research Report 2023. Explore the latest findings, innovative projects, and future prospects in the field of international management. 

Advisory Board

MBA ANDRÉ FELKER

André Felker ist Co-Founder & CEO of the Greentech venture backbone.one, the world’s first platform developing new value creation models in the Internet of Energy. André was part of Kreisel Electric’s global management board as CMO until year-end 2018. Before that he headed up Serviceplan Group Austria, the lead agency of various major brands, as CEO and shareholder from 2011. As a multi-entrepreneur, André successfully founded several companies, held senior management positions at Siemens Austria & CEE, A1 Telekom and Ogilvy in Budapest, London and Vienna and is member of various advisory boards.

MSC MARKUS GAGGL
Markus Gaggl was born in Upper Austria and already at an early age showed an active interest in manufacturing industries and technologies. In 2003, he began his career with an apprenticeship program as production technician at voestalpine AG in Linz. After the apprenticeship program he served as production planner at voestalpine Grobblech GmbH and attended the extra-occupational higher technical school with the main focus on Mechanical Engineering and Construction at the Technical College Steyr. From 2011 to 2014 Markus Gaggl attended an extra-occupational bachelor degree programme with the main focus on international Marketing and Sales Management at the University of Applied Sciences Campus02 in Graz. After that he joined RUBBLE MASTER HMH GmbH as a Product Manager in 2014 and became Head of Product Management in 2017. From 2015 to 2017 Markus Gaggl attended an extra-occupational Masters degree program with the focus on Digital Marketing & Sales Management at the University of Applied Sciences WKW Vienna. In April 2018 he joined TGW Logistics Group in the role of the Digital Entrepreneur, where he is currentily responsible for setting up a corporate Start-up initiative with a strong focus on new digital Business Models, Products and Services. During his young career he already gained more than fifteen years of experience in the manufacturing industry, more specifically in Operations Management, Product Management and Digitalisation and holds a BA degree in international Marketing & Sales Management and a MSc degree in Digital Marketing & Sales Management.
ING. PETER GUTSCHI

Peter Gutschi is an executive leadership person with close to 30 years of extraordinary breadth and depth global experience; served as VP- and SVP in Operations-, Procurement- and Supply Chain, as well as Managing Director and Member of the Board in high tech OEM- and EMS- corporations, such as Flex, AGM, Philips, Adcon with a reputable track record in creating smart-, real time business solutions, consulting and facilitating mergers & acquisitions at corporate level, leading post-merger integrations, driving technology- and innovation sourcing with integrated operations and supply chain strategies based on digital platforms, robotization and collaborative innovations; most recently Managing Partner at VCombinator.

IVANA MCCANN

Ivana McCann believes in the power of connection. She has used her extensive experience in inter-cultural business environments to create her own network of like-minded, friendly influential and adventurous people; top-level decision-makers, angel investors, senior executives, industry leaders, innovators and philanthropists.

 With a keen focus on brand awareness and developing a positive image, her combination of amiability and determination make her instantly relatable. She is fluent in seven languages, has lived in at least four countries and has immersed herself in commercial environments crossing industry sectors. Such experience has enabled her to imagine and implement numerous successful, large-scale, multinational networking events, on topics varying from new technologies to charities and NGOs, as well as other networking associations. 

In her home nation of Serbia, she is the Great Prior of the Chivalric and Historical Order of St Stanislaus, an accolade achieved through a combination of personality, acumen and integrity. With training in cross-cultural communication, bridge-building and diplomacy, Ivana has developed a level of discernment around identifying commercial opportunities that is as valuable as it is rare.

MICHAEL POLZLER

Michael Polzler is the Managing Director and Owner of RE/MAX Ontario Atlantic and RE/MAX Europe. Under his guidance RE/MAX Ontario Atlantic grew and over time he became the industry leader in the Ontario Atlantic real estate market. He was asked frequently to speak at industry events ranging from groups of 100-4,000 participants. He wrote articles and participated in video shoots to spread brand awareness, address challenges in the real estate industry, striving to build a network of real estate professionals that were just as passionate about serving their clients. Eventually he became a partial owner in the business and his intensity and passion for growth and development grew even more. The Ontario Atlantic region started receiving the RE/MAX Region of the Year award, given to the top performing region each year from around the world. The region now has almost 20,000 sales associates with over 350 offices.

DIPL.-KFM. UWE UMLAUFF
Uwe J. Umlauff is Director of Steinbeis Transfer Institute Innovation & Business Creation in Munich, an institute of the Steinbeis University Berlin with focus on entrepreneurship, start-up innovations, and the convergence of technologies such as blockchain, artificial intelligence, cyber sec, virtual & augmented reality, and industrial internet of things. Steinbeis International Network is a technology transfer company under the umbrella of a foundation based in Stuttgart, Germany, with more than 1,000 research and tech transfer centers in 60+ countries. Uwe is a serial entrepreneur, portfolio investor and leisure time database coder with more than 25 years work experience in founding, consulting, financing and internationalizing companies, mainly in the DACH/CEE region and in media, real estate & ICT business. He´s is author of several books and articles on entrepreneurship and business administration. Moreover, he´s co-founder and chairman of the City of Blockchain, a joint initiative with a view to promote distributed ledger technologies mainly in the context of smart city agendas. Uwe holds a master degree in business administration and information systems.

Research Focus

The School of International Management engages in cross-disciplinary research to address managerial questions and challenges. 

Our research encompasses a range of topics, including Blockchain implications, cryptoeconomics, supply chain management, value chains,  sustainable finance, impact investing, asset pricing, fund management, portfolio modeling, CSR disclosure, credit risk management, and CO2 markets. 

Projects

Discover the array of research projects led or participated in by MU Vienna’s School of International Management.

Implications of Blockchain Technology
  • Explore the implications of Blockchain technology on diverse fields such as Supply Chain Management, Finance, Marketing, and Tourism. 
  • Investigate the factors influencing ongoing changes in Blockchain and utilize economic and managerial theory to explain, explore, and predict current and future developments. 
  • Conduct research to understand the antecedents and drivers behind the adoption of Blockchain and its impact on different industries.
Cryptoeconomics
  • Explore the role of crypto economics in decentralized digital economies. 
  • Investigate the impact of crypto economics on economic incentives and participation in the new economy. 
  • Study how cryptography and economic principles shape the functioning of digital goods and services
Marketing & Innovation Management
  • Investigation of consumer responses to new technologies (AR, VR) 
  • Study how food labelling impact food preferences 
  • Explore how call formulations affect users’ intention to submit ideas to crowdsourcing contests 
  • Conduct research on the motivational aspects in the context of crowdsourcing 
  • Explore how new ways of marketing communication (e.g. selfie campaigns, influencer marketing) fosters consumer engagement 
  • Relate corporate sustainability practices to advertising efficiency
Consumer behavior
  • Explore effects of retailing activities on consumer purchasing 
  • Investigate the effects of pricing on consumer behavior 
  • Study effects of sensory stimuli on consumer decisions 
  • Conduct research to understand nonverbal cues in personal selling
Sustainable Finance
  • Portfolio Modelling under consideration of sustainability criteria 
  • Understanding the impact of sustainability disclosure on firm performance 
  • Identification of relevant ESG risk factors 
  • Investigation of Management Earnings Forecasts based on manager skill and ESG 
  • Exploring the characteristics of news outlets covering ESG-related events 
  • Investigation of the divide between ESG ratings and public perception
Commodity Pricing
  • Exploring the development of convenience yields of CO2 in the context of Carbon Capture and Storage 
  • Investigation of convenience yield behavior in the context of climate and geopolitical change 
  • Development of options-based convenience yields models

Student Recruitment Advisors

Andrada, Eduardo, Max and Jessica
Recruitment@Modul.ac.at

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