Maroun Aouad

Aouad, Maroun
  • Assistant Professor / Senior Lecturer
  • Program Area Director for Hotel Management
Tourism and Service Management

Short BIO

Dr. Maroun Aouad is an Assistant Professor and Program Area Director for Hotel Management at Modul University Vienna, where he also serves on the University Senate. He holds a Ph.D. in Hospitality and Hotel Management from The Hong Kong Polytechnic University, an MBA and a BSc in Hospitality and Tourism Management from the Lebanese American University.
Dr. Aouad's research focuses on servant leadership, human resources, and organizational studies in hospitality. He is skilled in quantitative research methods, including multilevel modeling, and has contributed to the field through various research projects, conference presentations, and publications.
In his teaching career for more than 20 years, Dr. Aouad has taught a wide range of courses, including Hospitality Management, Hotel & F&B Management & Operation, and Revenue Management. He emphasizes practical applications and real-world insights, preparing students for dynamic careers in the hospitality industry. He has supervised numerous theses at both bachelor's and master's levels.
Dr. Aouad holds several professional certifications, including Certified Hospitality Educator (CHE), Certification in Hotel Industry Analytics (CHIA), and Certified in Hotel Business Acumen (CHBA). He has participated in numerous workshops and training programs, demonstrating his commitment to professional development including Revenue Management Certification – Train The Trainer.
Throughout his career, Dr. Aouad has received several scholarships and awards, including a full-time Ph.D. research studentship from The Hong Kong Polytechnic University and an Erasmus Mundus scholarship for research mobility to Cardiff Metropolitan University. In addition to the full-time Bachelor and Master scholarship from the Lebanese American University.
Dr. Aouad has extensive industry experience, having held various roles from managing director of a fine dining restaurant to operating his own jazz and blues pub. His consultancy work includes advising on restaurant and hotel projects, delivering seminars, and training sessions on topics such as servant leadership and service quality.
Fluent in Arabic, French, and English, Dr. Aouad brings a multicultural approach to his work. His passion for hospitality is matched by his commitment to fostering excellence in education and industry practices, inspiring the next generation of hospitality professionals.

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