Bachelor Theses

The central concept behind the thesis is choosing a specific and practical problem and solving it with the knowledge the student has acquired during their studies.

The theses published here have reached grades 90% or higher. By special requests of some students, their theses will be withheld for a certain time period (5 years max.) and will be published after that. 

BBA

How Movies influence the Destination Choice of Travellers - Sandra Smoliner (abstract) (full text)

The Role of Travelling for Well-Being in Life Satisfaction - Darina Pashkovska (abstract) (full text)

Identification of Motivation Strategies in Order to reduce Turnover in the Hospitality Industry - Markus Andre (abstract) (full text)

Visiting Death and Life: tourists' motivation for engaging in dark tourism - Kathrin Gauß (abstract) (full text)

Understanding the Impact of the #MeToo Movement on Leadership and Corporate Culture, with Regards to Female Inclusion and Value of Voices - Sara Praeceptor (abstract) (full text)

The Impact of Perceived Talent Management Practice on Turnover Intention of Hotel Employees - Tsz Ki Yau (abstract) (full text)

The Main Drivers of Employee Retention: the case of Viennese luxury hotels - Jennifer Yanyu Hu (abstract) (full text)

The Abolition of the Roaming Charges and its Effects on Tourist's Experience - Nadine Feigl (abstract) (full text)

Host Perceptions of Sociocultural Impacts of Tourism. The case of London, UK - Nina Jankovic (full text)

Residents' Perspective on Overtourism in Vienna - Lara Maria Schmuck (full text)

The Influence of Irregular Shifts on Stress Levels and the Human Psyche - Theresa Messerer (full text)

Strategies to Cope with Climate Change in the Alpine Tourism Industry: The case of Zell am See-Kaprun - Lisa Unterganschnigg (abstract) (full text)

Drivers of World War II Tourism: What motivations and factors attract tourists to WW2 sites - Karl Friedrich Thaler (full text)

A Comparison Between Different Destination Image Measurement Constructs - Aboud Shahad (abstract) (full text)

Eco-tourism for Youths in Austria - Katharina Strand (full text)

Finding Women's Happiness in Hospitality: case study on how women feel at the beginning of their careers - Ruxandra Mihaela Baba (full text)

Fighting Turnover: What do Viennese 5* hotels have to say about this? - Mengyuan Geng (abstract) (full text)

To what extent do cultural differences diversify Tourism & Travel behavior and motivations? - Yannicka Thomas (abstract) (full text)

Impacts of Mass Tourism and Communication on the Image of a Destination: The Case of Barcelona - Paulin Heinrich (abstract) (full text)

The Impacts of Terrorism on Tourism in the EU - Alexander Meindl (abstract) (full text)

Chatbots as an Approach for a Faster Enquiry Handling Process in the Service Industry - Alina Weissensteiner (abstract) (full text)

Understanding the Influence of Movie Production on DMO Strategies: the Case of "Game of Thrones" series in European Destinations - Johanna Schlenk (abstract) (full text)

Development of Eco-Tourism in Third World Countries - Anastasiia Zraichikova (full text)

Hotel Review Platform Comparison: A case study of the 25hours Hotel at MuseumsQuartier in Vienna - Sophie Paiker (abstract) (full text)

Key Value Drivers for Sustainable Restaurant Business Models – Robert Suga (abstract) (full text)

Evaluation of Personnel’s Brand Involvement in a Private University Setting: The case of MODUL University Vienna – Katharina Reichmann (abstract) (full text)

`Greenwashing`: deceptive Business Claims of Ecological-Friendly Marketing Strategies of Different Airlines in the Star Alliance Group – Hannah Kermer (abstract) (full text)

Generation Y travelers' Hotel Consideration: The impact of travel mode and reference room price – Louisa von Oertzen (abstract) (full text)

Employed Technological Trends for Enhancing the Tourist Experience in Vienna: A benchmark approach - Isabella Postl (abstract) (full text)

Vienna Calling, Vienna Controlling: Crowd Management Dealing with Visitor Growth – Yasmin Taga (abstract) (full text)

The Motivations of Airbnb Hosts and the Effects on their Lives - Ludmila Tibulschi (abstract) (full text)

Comparison of Forecasting Methods for Stock Prices of Consumer Electronics Market - Selin Üzelgecici (abstract) (full text)

Analyzing the Potential for Developing Luxury Tourism in Bulgaria - Katrin Malcheva (abstract) (full text)

An Exploratory Analysis of the Barriers to Implementation of the Revenue Management in Upscale Hotel Restaurants in Vienna - Iryna Andrukh (full text)

Training and Security in the Aviation Industry - Ines Prinz (full text)

BSc

Social Perceptions of Women Executives at Work - Keisi Koni (abstract) (full text)

What are Challenges Women face in the Workplace, especially in the Law Industry in France? - Chloé Staufer-Wierl (abstract) (full text)

The Influence of the Role of Social Media on Generation Z's Choice to visit "Instagrammable Destinations" - Sebastian Janke (abstract) (full text)

In what Way do Instagram Influencers impact the Promotion of Music Festivals among Millennials? - Josephine Nittel (abstract) (full text)

What Start-Up Persona leads to Venture Capital Investment and why? - Denis Morozov (full text)

The Role of Trust in Influencer Marketing when promoting two competing Brands - Anna Lechner (abstract) (full text)

The NIS Law - a milestone for security standards - Larissa Reichl (full text)

The Short Term and Medium Term Implications of the Brexit on the British Economy and its Industries - Isabelle Christin Sorf (full text)

An Assessment of Trust in Blockchains and Bitcoin in Financial Applications - Hannah Nicole Griesmayr (full text

Investigating the Motivation of visiting a Dark Tourism Site - Ling Fung Hung (abstract) (full text)

Can Fashion Retailers operate in a more socially and environmentally responsible Way, and which are the feasable approaches? - Mak Ho Sze (abstract) (full text)

The Effects of Film-induced Tourism on the city of Dubrovnik from the Residents' Perception - Marlon Anthony Don Schmidt (full text)

How does Economic Development affect Quality of Life in China and Taiwan in the past 40 Years - Pin Fei Huang (abstract) (full text)

The Potential in Blockchain in Improving SME's Performance in Times of Crisis: the case of Slovenia - Zan Span (abstract) (full text)

The impact of blockchain technology on the music industry from the artists' perspective - Maximilian Kumptner (abstract) (full text)

Investment in Human Capital, in regard to the Direct Physical Work Environment, and its Effect on Productivity - Tara Shirepazazari (abstract) (full text)

How to increase acceptance level of E-invoicing in the retail sector in Austria - Daniel Mittheis (abstract) (full text)

Online versus offline grocery shopping: a segmentation approach - Richard Hinkelmann (abstract) (full text)

Words decide what we eat - How sensory descriptive attributes on restaurant menus influence our food choice - Leonie Rocek (abstract) (full text)

How employee satisfaction influences the attitudes towards innovation between Thailand and Austria - Patrizia Spiess (abstract) (full text)

Outlier Detection, Explanation and Prediction: The influence of events on TV ratings - Sarah Fuchs (abstract) (full text)

LGBTQ+ In Your Area - Dominique Dietz (abstract) (full text)

The Impact of Generational Diversity on Organizational Culture within the Hotel Industry - Katharina Simic (abstract) (full text)

How do Companies Benefit from Sponsoring an Event - Ariane Haager (abstract) (full text)

An Assessment of Trust in Blockchain-based Assets and Technologies - Grigory Shkrbich (abstract) (full text)

The Impact of Influencer Marketing in the Fitness Industry on Consumer's Trust - Rebecca Baranow (abstract) (full text)

Responsible Gambling and the Communication to Customers through Casino Websites - Alexander Ullmann (abstract) (full text)

 

Trade Liberalization, The 2008 Food Price Crisis and The Philippines and Bangladesh's Efforts in Improving Food Security - Usman Abubakar (abstract) (full text)

Internal Communication and Leadership: the effects on teams’ performances - Marcel Fassl (abstract) (full text)

What makes a great Leader in the Hospitality Industry: the role of gender - Lucia Harbuláková (abstract) (full text)

Service Quality in the Albanian Banking Sector - Aldi Ruli (abstract) (full text)

Gender Gap: Female Leader’s Perceptions in the Case of Austria - Katrin Schula (abstract) (full text)

Implicit Patterns of Thoughts in Management in the Theoretic Methodic Field of Cognitive Framing - a cognitive discourse analysis of in-depth interviews - Martina Gragger (abstract) (full text)

A Consumer Perspective on Shared Mobility Concepts: the case of GoUrban Vienna - Felix Painsi (abstract) (full text)

Impact of Digitization and Web Technologies on Supply Chain Integration in Aviation MRO - Ivana Ivosevic (full text)

Apple's iPhones in the Customer's Eyes: which features are the most important and what will the future bring? - Orsolya Schmidt (abstract) (full text)

Marketing Tactics used by Early Stage Startups, an analysis of the Viennese startup scene - Catharina Chalupa (abstract) (full text)

Consumer Behavior of Female Millennials in the Case of Louis Vuitton: implications for Luxory Brand Management Practices - Kristina Artner (abstract) (full text)

Car Sharing as a new Dimension of Transportation among Millennials - Istvan Tamas Bito (abstract) (full text)

Opinion Mining and Sentiment Analysis using Rapidminer - Parishek Singh Chauhan (abstract) (full text)

Customer Relationship Management: analyzing differences of complaint management processes and procedures within the hotel environment: an investigation of differences between hotelgroups, individually/privately/family-owned hotels and non-classified lifestyle hotels within the luxury industry- Victoria Finger (abstract) (full text)

Organizational Culture: A Link to High Performance – Nina Kollárová (abstract) (full text)

How Does Search Advertisement Position Influence Readers' Awareness, Consideration and Willingness to Pay? – Fabian Kostrhon (abstract) (full text)

Perception of the Service in Airlines: a comparison of Generation X and Generation Y – Diana Palnychenko (abstract) (full text)

Human Resource Management in the Music Industry: Chances and Risks of New Platforms such as “SynchronStage” - Andreas Karall (full text)

Pet Care Industry: Business Overview and Opportunities - Serena Ng (abstract) (full text)

Identifying Product Values in the Corporate Sphere and Instilling these Values in Employees - Hubertus Kiesling (abstract) (full text)

To What Extent Does Your Job Influence Your Overall Happiness? - Annika Lange (abstract) (full text)

Change in Cultural Behaviour within the European Union, due to Impact of terroristic Activities and the Syrian refugee crisis, Case Study: “Brexit” - Markus Neubrand (full text)

The role of Social Media in the Tourism Industry in Austria (How does Austria implement the social media to attract tourists?) - Liana Sabanaeva (abstract) (full text)

Positive economic impact of a Free Trade Zone in the Dominican Republic - Thomas Wagner (abstract) (full text)