Bachelor Programs at Modul University

Design your Bachelor Program

Modul University offers two BBA and three BSc programs with different study specializations depending on your chosen program. All our bachelor programs share a common body of covering fundamentals of management and business administration, such as financial management, human resources, marketing, information technology and economics as well as communication and personal development courses to improve presentation skills and academic writing, and boost communication abilities. Within every Bachelor program you can choose your specialization.

The growing need for optimizing business processes has increased demand for data science graduates. The emergence of big data and the continuous advancements of tools and methods for analyzing these data offer promising career opportunities for data science graduates. Interdisciplinary data scientists who can apply theoretical data science knowledge to solve real world problems in the field of business and services are particularly in demand. Data scientists support managers in their fundamental goal of making good (data-driven) decisions. Further, the ubiquitous data collection and processing capabilities enables decision makers to adapt strategies to the fast-changing environment. Solving complex, real-world problems in a variety of fields within industries and services, finance, e-commerce, innovation, healthcare, marketing, and sales and communication requires specialized skills in big data processing, analysis, and reporting and visualization, machine learning, web and computer programming, as well as fundamental knowledge in management. In the bachelor program Applied Data Science, students will master five modules:

  1. Fundamentals of statistics and calculus
  2. Fundamentals of data science and engineering
  3. Fundamentals of management
  4. Data science for business applications 
  5. Bachelor thesis

Courses of these modules are spread over a study duration of six semesters, full time.  

Career opportunities for graduates of the 3-year program BSc Applied Data Science include data scientist, data engineer, consulting, machine learning engineer, quantitative analyst, data warehouse architect, business intelligence analyst,  and marketing analyst in all industry sectors that rely on data to optimize their business processes.

More Info about this BSc Program

The Bachelor of Science in International Management is a three-year business management degree where students gain state-of-the-art management competencies and leadership skills in an international context. It is the ideal choice for students who have career aspirations in marketing, sales and public relations, finance, human resource management, or want to start their own business.

Students will learn how to develop and implement management strategies, deal with organizational issues related to international business, and manage projects and teams in a global environment. This program approaches international management from various angles including business theory, professional relationships, and problem-solving skills to prepare students for day-to-day management practice. 

In the Principles of Science module, students will gain an understanding of the ‘scientific method’ as a universal strategy for problem-solving in management and other areas of decision-making. They will learn how to design, plan and implement empirical projects of their own.

Specializations:
International Marketing
Entrepreneurship and Leadership
Advanced International Management
Business Psychology

Culture, language, political systems, geography, and socio-economic factors all influence business practices. The rapid advancement of technology has led to economies without borders, and it continues to have profound effects on business operations. New business models emerge, the role of customers in co-creating products, services and experiences increases, while the emergence of the sharing economy has experts question the sustainability of a growth paradigm that is based on consumption. The business leaders, forward thinkers, and managers of tomorrow need to be able to continuously question current practices and be able to creatively and innovatively react to changes in the international business environment.

The BSc in International Management with Professional Experience is similar to the BSc in International Management and designed to expose students to a wide range of aspects relevant to international businesses, including management ethics, finance, marketing, entrepreneurship and innovation, and strategic management. Combined with a focus on research and analytical skills, this program provides a strong foundation for specialized master programs offered by leading national and international business schools but also for managing positions in the industry. The Bachelor of Science in International Management with Professional Experience provides compulsory professional training during the study period.

The Bachelor of Science in International Management with Professional Experience entails a compulsory internship of 900 hours over a semester credited with 29 ECTS. Internships are supervised, practical training periods where students earn academic credit for approved work experience.

Read more about this BSc Program

Specializations:
International Marketing
Entrepreneurship and Leadership
International Management
Business Psychology

The 3.5 year program called BBA in Tourism and Hospitality Management allows students to deepen their knowledge of the tourism, hospitality, or events industry and include an internship which provides the opportunity to integrate theoretical concepts in a professional environment and to reflect on professional practice.

It is the perfect choice if you want to become a future leader in the tourism and hospitality industry in sectors such as travel and tour operators, hotel consultancy, luxury brand management, cruise, aviation, or other service-oriented industries. It is also an excellent choice if you have prior practical education in the field of tourism and hospitality management (e.g. at a vocational training school). 

A compulsory internship of 900 hours (approximately 4-6 months) during the BBA program enables students to gain first-hand practical experience in a national or international company.

Specializations:
Tourism and Event Management 
Hotel Management

This 4-year Bachelor of Business Administration (BBA) program allows students to deepen their knowledge of the tourism, hospitality, or events industry and include an internship which provides the opportunity to integrate theoretical concepts in a professional environment and to reflect on professional practice.

With an emphasis on hotel operations and practical training, the 4-year BBA in Tourism, Hotel Management and Operations prepares you for a successful career in the international hotel or food service industry through a unique combination of hotel management skills with a state-of-the art business university degree.

A compulsory internship of 900 hours (approximately 4-6 months) during the BBA program enables students to gain first-hand practical experience in a national or international company. Especially international students benefit from this 4-year program since professional experience will be part of your study program.

Specializations:
Hotel Management and Operations

Choose your Bachelor Specialization

Career opportunities after your graduation

After successfully finishing a Bachelors degree our students are employed within 6 months.

BBA graduates find jobs in these areas: 

  • Business Consulting & Development for consulting firms
  • Conference & Convention Planning for agencies
  • Event Planning for companies or city governments
  • Hotel & Tourism Management
  • Food & Beverage Management
     

BSc graduates find jobs in these areas:

  • Online Marketing in various industries
  • Business Analysts in the financial sector or at consulting firms
  • Data Engineering
  • Account Management
     

Proceeding with a Masters degree from Modul University Vienna is also an option.

Have a look at Bachelor Admissions if you want to start your applications today.